According to the Market Statsville Group (MSG), the Global Sous Vide Meat Market size is expected to grow at a CAGR of 8.1% from 2023 to 2033.
Sous vide is a cooking technique that involves cooking food by placing it in a vacuum-sealed bag and then soaking it in a precisely controlled water bath at a constant temperature for an extended period. This method ensures that the food is cooked evenly and to an accurate level of doneness. Sous vide meat is proteins including beef, chicken, pork, and fish, and has the ability to create a precise taste. This cooking method has its tenderness, juiciness, and flavor retention which attract a huge population of household and professional kitchen chefs.
With the growing consumer health consciousness and demand for perfectly cooked meat, the demand for sous vide meat has witnessed tremendous growth over the forecast period. The growing trend of convenience of meal preparation in advance is another factor that contributes to the market’s growth. For instance, consumers can vacuum-seal meat along with marinades and spices, store it in the refrigerator, and then drop the bags into a sous vide water bath when it's time to cook. This cooking method attracts a huge customer base and creates lucrative growth for the market. The growing culinary experiments, food shows, and food blogs as well as the rise in demand for gourmet dining foster the market’s growth.
Sous Vide Meat market is experiencing notable trends driven by the growing popularity of sous vide cooking methods. Increasing demand for restaurant-quality meals at home is a key trend that has led home cooks to employ sous vide techniques. Consumers and chefs are attracted to sous vide cooking's convenience, precision, and consistent results, which creates market opportunities. The expansion of the gourmet and premium cuisine sector contributes to the expansion of the economy. As consumers seek enhanced dining experiences, the sous vide meat market is poised for steady growth, making it an attractive sector for innovation and investment.
Based on type, the market is divided into pork, beef, and others. The pork segment accounted for the largest market share in 2023. The pork is in high demand and retains its natural juiciness and flavor when cooked sous vide which attracts both professional chefs and home cooks. The growing demand for pork food and increasing health awareness creates a lucrative opportunity for the market’s growth. According to the Foreign Agricultural Service, Official USDA Estimates, in 2020, around 95,763 (mton) of pork meat was produced across the world, and this has risen to 114,393 (mton) in 2022. Thus, the increasing production of pork meat across the world boosts the market’s growth.
Based on the regions, the global sous vide meat market has been segmented across Europe, North America, the Middle East & Africa, Asia-Pacific, and South America. Asia Pacific is the major consumer of sous vide meat, generated the largest share of over 40% in the global market in 2023. The increasing demand for processed and convenience meat in the region and the growing adoption for different cuisine in the region drives the market’s growth. Also, the growing tourism and travel sector as well as the rising demand for pork food in the region owing to its health benefits augments the market’s growth over the forecast period.
The Sous Vide Meat market is characterized by intense competition between established participants and an influx of novel entrants. The key market players prioritize product diversification, improved user experience, and global expansion. In addition, partnerships with well-known chefs and culinary influencers further strengthen their market presence. Looking forward, the market's growth prospects appear promising. Demand for sous vide meat products is being driven by the rise of food delivery services, gourmet cuisine at home, and rising consumer interest in high-quality, restaurant-style meals. Technological advances in sous vide equipment and rising awareness of its benefits contribute to the expansion of the market. Competition and price sensitivity continue to be obstacles, necessitating ongoing innovation and cost-effective solutions. Companies that can provide convenience, quality, and versatility in sous vide meat products are poised for significant growth in this dynamic culinary market.
The Major key players in the global sous vide meat market are:
This market research study categorizes the sous vide meat market-based on type, and application area at the regional and global levels.
Frequently Asked Questions
The global sous vide meat market has a potential to grow at a CAGR of 8.1% from 2023 to 2033.
The main players involved in the market are Anova Culinary, ChefSteps, Grubworkz, Creative Foods, Meyer Food, Innova Foods, Stampede, SugarCreek, Cuisine Solutions, Deli Star, Cardinal Meat Specialists, Wayne Farms, among others.
Opportunities in the sous vide meat market include the growing demand for gourmet and restaurant-quality meals at home, technological advancements in sous vide equipment, and expanding food delivery services. Risks involve competition, price sensitivity, and potential safety concerns related to precision cooking devices. Adapting to consumer preferences and ensuring product safety is crucial.
Key trends, innovations, and technological advancements driving the sous vide meat market include the adoption of smartphone-controlled sous vide devices, sustainable packaging solutions, and a growing demand for plant-based sous vide options.
Consumers in the sous vide meat market exhibit a preference for convenience, premium quality, and a desire to explore diverse flavors and cuisines, often seeking eco-friendly packaging and sustainable sourcing practices.
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