Market Statsville Group (MSG) formulated a unique research methodology based on specific techniques, intended to identify, analyze, and process the data information about a target market. Our research methodology indicates the critical evaluation and factors considered to execute the overall study's validity and reliability as per the client’s requirement.
Research in MSG is conducted by in-house experienced consultants and analysts, with an engagement of the industry experts who together formulate the most appropriate path to gather raw data and insight into industry structure, market trends, product assessment, market segmentation, competitive landscape, penetration level, degree of fragmentation, and rules and regulations in the particular target market.
MSG follows the recent trends/strategies in the research reports' execution process, i.e., primary interviews and secondary research. The primaries are carried with the focus of actual custom and syndicate requirements, and further, it is discussed with industry experts of that particular target market. This helps us to formulate the historical analysis, current analysis, and forecast analysis of multiple years and determine companies' actual market position in the end-use industry. It further assists us in the determining the volatility pointers and continuously varying trends, risks, and opportunities in the target market.
To discourse the key research objectives, MSG incorporates qualitative and quantitative methods with the strategic combination of primary and secondary sources. The qualitative data primarily supports the quantitative data analysis and results to formulate and conclude the research report. Furthermore, the result obtained through the different methods is then triangulated.
Primary research is carried out with help from the direct source of information, i.e., industry experts. Extensive primary research is conducted to extract an in-depth insight of the target market and industry performance. Therefore, we conduct primary surveys and calls (interviews, questionnaires, and discussions) with the key industry executives, such as product managers, business development personnel, marketing directors, VPs, and CXOs of the key companies operating in that target market. Furthermore, our consultants and research analysts predict where the market is headed to build more confidence in decision-making with the trusted research over the next eight to ten years, in respect to the historical and current trends.
Secondary research is conducted to identify, gather, and formulate information that is already present in the public domains, which is used for the extensive, technical, market-oriented, and commercial study of the target market. It is directed to obtain essential statistical information related to key market players, competitive landscape, segmentation, and geographical information based on different demographics and the developments related to the market and technology perspectives. Furthermore, the market information is extracted and formulated from various reliable sources, such as company annual reports, SEC filings, research journals, white papers, corporate presentations, company websites, global-recognized industry organization/association, and paid databases, among others.
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MSG uses top-down and bottom-up approach for the market size estimation of historical and forecast period. All qualitative and quantitative information is initially determined through secondary sources and further verified through primary sources. The target market's key market players are identified through secondary research and confirmed through the primary sources with their market contributions in the respective geographies. This entire data gathering procedure includes the annual and quarterly financial reports of top market players and extensive expert interviews for key competitive players. The market insights are deduced with industry leaders, such as product managers, marketing directors, business development personnel, VPs, and CXOs. MSG research reports covers all-possible factors directly or indirectly impacting the growth of the target market, which are extensively elaborated inside the report. For more detail and graphical representation of market sizing estimation, kindly study the graph below –