Pumpkin Beers Market 2025

Industry Size, Emerging Trends, Regions, Growth Insights, Opportunities, and Forecast By 2033

Pumpkin Beers Market by Product Type (Pumpkin Ales, Pumpkin Stouts, Pumpkin Ciders, Pumpkin Lagers, Non-Alcoholic Pumpkin Beers), by Distribution Channel (Retail, Online, Bars & Restaurants), by Flavor (Spiced Pumpkin Beers, Plain Pumpkin Beers), and by Region – Global Share and Forecast to 2033

Region: Global | Format: Word, PPT, Excel | Report Status: Published

Description

According to the Market Statsville Group (MSG), the Global Pumpkin Beers Market size was valued at USD 5,110 million in 2024 and is expected to grow from USD 5,370.6 million by 2025 to USD 7,995.4 million by 2033, at a CAGR of 5.1% during the forecast period (2025 – 2033).

The pumpkin beer segment trends have certainly caught consumer interest and particularly in markets like North America, it fits the autumn and winter season and celebrations. Pumpkin beers due to their seasonal production contain some flavours, added spices such as cinnamon, nutmeg, cloves among others. The market is still geared towards a consumer appetite for differentiated, one-off products that celebrate the harvest period. Pumpkin flavor has been embraced heartily by craft brewers and there are beers that are made using pumpkin from light ale to strong stout. With the current trend of the craft beer industry, the consumption of pumpkin beer also has a higher growth rate in product differentiation is more evident since there are even pumpkin ciders and non-alcoholic flavored beers. Also, the increasing trend of technology has challenged producers to try out different methods of brewing and added compound to make the product new and unique in terms of taste and caloric level. Thus, the basic product – pumpkin beers – despite being a strictly seasonal product, has cemented its consumer base and is expanding its market share, demanding the beers remain available throughout the year in certain markets.

Definition of the Pumpkin Beers

Pumpkin beers are craft brew and a fall beer that uses pumpkin and elements that can be associated with the fall season like cinnamon, nutmeg and cloves among others to give the beer a specific uniquely delicious taste. Usually being offered in the autumn and the holiday season, these beers are of many different styles including light ales, and dark stouts, and have attracted customers for their distinctive, seasonal flavour. 

Global Pumpkin Beers Market Dynamics

Drivers: Cultural Trends 

The trend in pumpkin flavor has grown and creates a high demand most especially during the autumn season that affects foods, drinks, and desserts among others. This flavor craze, which manifests itself into products ranging from latte to pies and baked meals, especially during the fall season, has therefore popularized pumpkins into the market. For instance, more consumers are eagerly ready to take the taste of fall and hence in their wake, pumpkin beers will have enjoyed the beauty of this social change by affirming the need for consumers to have seasonal beers. Pumpkin flavor is not restricted to food products only, but has been embraced in beverages too, such as pumpkin spice lattes to Pumpkin Flavored ciders. As more people are aware of pumpkin flavors in foods, establishing pumpkin beers as complementary to seasonal food products became easier for breweries to achieve. This link between food, beverage and autumn celebration is other key reason why many pumpkin beers remain popular and are still introduced into market. 

Challenges: Market Saturation

One of the main obstacles to the pumpkin beer market is market saturation as many craft breweries and large-scale producers have entered this segment, which has been particularly popular in recent years due to the development of the segment of seasonal beers. Hence, consumers are faced with plenty of sub products in the same category, often distinguished by a minor difference in taste or pack color. This oversaturation makes it even hard for new entrants to the market to propose new solutions and gain that competitive advantage. Organized breweries that have relatively large marketing budgets and fixed fan base account for most of the sales leaving little room for new entrants to capture the attention of the consumers. Further, the cyclicality of the product in that pumpkins are used in similar fundamental ways across many beers, stifles variety and differentiation in the product line up. New breweries are continuously entering the market, and therefore to break the market new breweries have to be different in terms of the quality of material, the type of brewing techniques used or even the packaging. Lack of such differentiation makes many new pumpkin beer products unnoticed and fail to penetrate the market in order to carve a niche out. 

Scope of the Global Pumpkin Beers Market 

The study categorizes the Pumpkin Beers market based on Type, Flavor, Distribution Channel, at the regional and global levels.

By Type Outlook (Sales, USD Million, 2019-2033)

  • Pumpkin Ales
  • Pumpkin Stouts
  • Pumpkin Ciders
  • Pumpkin Lagers
  • Non-Alcoholic Pumpkin Beers 

By Flavor Outlook (Sales, USD Million, 2019-2033)

  • Spiced Pumpkin Beers
  • Plain Pumpkin Beers

By Distribution Channel Outlook (Sales, USD Million, 2019-2033)

  • Retail
  • Online
  • Bars and Restaurants

By Region Outlook (Sales, USD Million, 2019-2033)

  • North America 
    • US
    • Canada
    • Mexico
  • Europe 
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • Rest of Europe
  • Asia Pacific 
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia & New Zealand
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Northern Africa
    • Rest of MEA

Pumpkin Ales segment accounts for the largest market share by Product Type

Based on the Product Type, the market is divided Pumpkin Ales, Pumpkin Stouts, Pumpkin Ciders, Pumpkin Lagers, Non-Alcoholic Pumpkin Beers. Pumpkin Ales are the dominant segment of the Pumpkin Beers Market. This is attributable to the fact that they are high on consumers’ choice, have a moderate taste and are mostly associated with seasonal beers. Most pumpkin ales contain a medium alcohol and don’t overpower customers with overwhelming pumpkin or spice notes of cinnamon, nutmeg and cloves making them suitable for general consumption. These characteristics place the pumpkin ales in middle ground, something that can be marketed to craft beer drinker, but also to the casual beer consumer. Moreover, their versatility in matching with other foods like roasted foods and desserts makes them popular during autumn festivals, holiday events. Some of the breweries have pecan ales among their specialties because people continually request them and it is not hard to sell them. Even such sub-genres as pumpkin stouts or ciders have their loyal audience, whereas pumpkin ales retain the biggest slices of the market share since they are traditional without compromising on accessibility.

North America accounted for the largest market share by Region

Based on the regions, the global market of Pumpkin Beers has been segmented across North America, Europe, the Middle East & Africa, South America, and Asia-Pacific. The North America dominates the Pumpkin Beers market. This is because pumpkin flavors are peculiar to the fall season as is well perceived by the Americans. In the United States pumpkin beer is another seasonal beer which associated with Halloween, Thanksgiving and harvest festivals. Owing to today’s strong-and-vibrant beer culture, pumpkin beers have become a standard part of the market, with many craft breweries releasing pumpkin-flavored beers seasonally. The demand is further promoted by the seasonal food cravings especially the pumpkin-flavored foods like pumpkin spice lattes and pies & GET THIS assistant of beverages in the autumn period. Also, the U.S. has a relatively mature craft beer market where small, independent brewers may and do seek out flavours such as pumpkin in their beers for seasons. Though there could be some geographic locations like Europe and APAC, showing some signs of growing interest in pumpkin flavored products, the position is still with North America due to these culture pull and a interested consumer base. 

Competitive Landscape: Global Pumpkin Beers Market 

The competition analysis of the global pumpkin beer market reveals that the markets are highly fragmented with craft breweries and traditional beer makers especially from North America. Manufacturers and sellers give much attention to seasonal product launches and proper taste variety. As with any competitive market, breweries distinguish themselves through branding along with unique, short-run products and localized markets based on customers.

Major players in the global Pumpkin Beers market are: 

  • Elysian Brewing Company
  • Founder's Brewing Company
  • The Bruery
  • Dogfish Head Brewery
  • Avery Brewing Company
  • Sierra Nevada Brewing Company
  • Jack's Abby Craft Lager
  • Jolly Pumpkin Artisan Ales
  • Off Color Brewing
  • Allagash Brewing Company

Other Major Players
 

Frequently Asked Questions

  • Key Issues Addressed
  • What is the market size and growth rate for different segmentations at a global, regional, & country level?
  • What is the customer buying behavior, key takeaways, and Porter's 5 forces of the market?
  • What are the key opportunities and trends for manufacturers involved in the supply chain?
  • What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
  • What and how regulations, schemes, patents, and policies are impacting the growth of the market?
  • How will existing companies adapt to the new change in technology?
  • The market player positioning, top winning strategies by years, company product developments, and launches will be?
  • How has COVID-19 impacted the demand and sales of in the market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
  • Who are the leading companies operating in the market? Also, who are the prominent startups that disrupt the market in coming years?
  • PUBLISHED ON: MARCH, 2024
  • BASE YEAR: 2023
  • FORECAST PERIOD: 2024-2033
  • STUDY PERIOD: 2019 - 2033
  • COMPANIES COVERED: 15
  • COUNTRIES COVERED: 24
  • NO OF PAGES: 286

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