Robotic Lawn Mower Market worth USD 3062.45 million by 2027

The Market Statsville Group (MSG) publishes the new report on the "Robotic Lawn Mower Market by Lawn Area (Small-sized Lawns (Below 3,000 sqm/ 32,300 sq. ft.), Medium-sized Lawns (3,001-10,000 sqm/32,301-107,400 sq. ft.) and Large-sized Lawns(Over 10,000 sqm/107,400 sq. ft.), by Technology (Smart Robotic Lawn Mowers and Non-Smart/Basic Robotic Lawn Mowers), by Distribution Channel (Online and Retail), by End User (Residential Users, Professional Landscaping Services, Golf Courses, and Others), and by Region - Global Trends, Market Share, and Forecast to 2027". The global robotic lawn mower market was valued at USD 1,368.96 million in 2020 to USD 3062.45 million by 2027, at a CAGR of 12.19% from 2021 to 2027.  The marketing of robotic lawn mowers is one of the most important areas of concern among manufacturers. Currently, along with product development, vendors are also focusing on choosing appropriate distribution channels for products. They are also devising effective advertising strategies to attract end-users.

Further, they are also following aggressive pricing strategies to market their products among end-users. Vendors are now using online platforms to make their customers aware of their products and educate them about the same. The increased internet penetration worldwide has made it possible to provide online home care tips using robotic technology to residential customers. End-users are also using different online platforms to compare other products. For instance, Canada-based RobotShop offers a comparative analysis of various models of robotic lawn mowers. Thus, vendors are using these platforms to promote their products and lure a wide customer base. Although robotic lawn mowers are currently being sold through retail chains or home improvement stores such as Sears, Lowe's, Menards, OBI, Home Depot, RobotShop, and vendors' dealers worldwide, a significant portion of the market revenue comes from online sales.

Global Robotic Lawn Mower Market Segmentation

The overall robotic lawn mower market has been segmented into the lawn area, technology, distribution channel, and region.

• By Lawn Area (Small-sized Lawns (Below 3,000 sqm/ 32,300 sq. ft.), Medium-sized Lawns (3,001-10,000 sqm/32,301-107,400 sq. ft.) and Large-sized Lawns(Over 10,000 sqm/107,400 sq. ft.)
• By Technology (Smart Robotic Lawn Mowers and Non-Smart/Basic Robotic Lawn Mowers)
• By Distribution Channel (Online and Retail)
• By End User (Residential Users, Professional Landscaping Services, Golf Courses, and Others)
• By Region (US, Mexico, Canada, UK, Germany, Italy, France, Spain, China, Japan, South Korea, India, Southeast Asia, Australia, Saudi Arabia, Peru, South Africa, Qatar, UAE, Nigeria, Israel, Brazil, Argentina)

Non-Smart robotic lawn mowers, by technology, is estimated to hold the largest market share during the forecast period

Based on the technology, the global robotic lawn mower market has been segmented into smart robotic lawn mowers and non-smart/basic robotic lawn mowers. In 2020, Non-smart robotic lawn mowers is accounted for the largest market revenue share of 84% in the global robotic lawn mower market.

The market share of non-smart models of robotic lawn mowers will erode due to the increasing popularity of smart models. Vendors such as Husqvarna, Bosch, Ambrogio (ZCS), & MTD, among others, have already launched their smart mowers in the market. LG, Volta, iRobot, and Hitachi have showcased their smart models on big platforms.

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Europe accounts for the largest market share during the forecast period in the robotic lawn mower market

Based on the regions, the global robotic lawn mower market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. In 2020, Europe was accounted for the highest market share of 68% in the global robotic lawn mower market and was anticipated to maintain its dominance throughout the forecast period, followed by North America and the Asia Pacific.

In Europe, the major reason for this growth in demand was the introduction of new variants of robotic lawn mowers in the market by vendors. Vendors such as Husqvarna introduced new product variants with better mowing efficiency and high battery backup. These products were technologically more advanced than their predecessors, thus were accepted by end-users at large. Vendors such as Honda, Deere & Co., and Hitachi have also introduced their robotic lawn mowers models in the market. Further, the EU regulations on energy efficiency and noise guidelines create demand for new lawn mowers that are energy efficient and upgrades in the market. This will further drive the demand for robotic lawn mower revenue in the market.

Some of the major companies that operate in the global robotic lawn mower market are Robert Bosch GmbH, DEERE & COMPANY, Hitachi, Ltd., Ltd., Husqvarna Group, Zucchetti Centro Sistemi S.p.a., Stiga S.p.A., Honda Motor Company, LG Electronics, Inc., The Kobi Company, and MTD Products.

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