Home Water Filtration Systems Market worth USD 8.94 billion by 2027

The Market Statsville Group (MSG) publishes the new report on the "Home Water Filtration Systems Market by Product Type (Whole House, Under The Sink, Countertop, Pitchers & Dispensers, Faucet, Shower Mounted and Inline), by Distribution Channel (Offline and Online), by End User (Drinking, Cooking, Bathing, and Laundry & Appliances), and by Region - Global Trends, Market Share, and Forecast to 2027". The global home water filtration systems market was valued at USD 4.37 billion in 2020 to USD 7.73 billion by 2027, at a CAGR of 8.49% from 2021 to 2027. Reverse osmosis has been accepted as one of the most prominent forms of filtration technologies for water treatment systems over the past decade. It is a process of removing dissolved inorganic solids, including magnesium and calcium ions, from potable water, by forcing them into a semipermeable membrane under pressure to remove contaminants. It is often combined with other technologies such as mechanical (sediment) filters and activated carbon filters for enhanced results. The presence of multistage filtration membranes in the RO systems makes it one of the expensive water treatment systems in the market. The systems are increasingly preferred in households of developing economies owing to their effectiveness in pollutant removal. They can remove 99% of lead, mercury, iron, nickel, and other heavy metals. RO systems are proven to be effective against the virus, bacteria, and other harmful pathogens. Though they don’t need electricity to operate, a stable feed water pressure must force the water through the membrane. The RO membranes have become an ideal solution for homes with salty water source as it eliminates the risk of high sodium intake. It does not leave limescale or residue on appliances such as sink, kettle, pots, and faucets as it eventually softens the water during the process.

Global Home Water Filtration Systems Market Segmentation

The overall home water filtration systems market has been segmented into the product type, distribution channel, end user, and region.

• By Product Type (Whole House, Under The Sink, Countertop, Pitchers & Dispensers, Faucet, Shower Mounted and Inline)
• By Distribution Channel (Offline and Online)
• By End User (Drinking, Cooking, Bathing, and Laundry & Appliances)
• By Region (US, Mexico, Canada, Mexico, UK, Germany, France, Italy, Spain, France, China, Japan, India, South Korea, Southeast Asia, Australia, Saudi Arabia, UAE, South Africa, Qatar, Nigeria, Peru, Israel, Brazil, Argentina)

Offline, by distribution channel, is estimated to hold the largest market share during the forecast period

Based on the distribution channel, the global home water filtration systems market has been segmented into online and offline. In 2020, Offline accounted for the largest market revenue share of 74.43% in the global home water filtration systems market.

Home water filter systems are mainly sold through retail distribution channels such as specialty stores, hypermarkets, and certain home improvement stores. The distribution environment is rapidly evolving, with systems and processes upgraded at a rapid pace. Changes are being spurred by expanding the competition, accelerating digitization, constant disintermediation, and consumerization of expectations. It is a B2C segment where factors such as transparent pricing and communities, social connections are influencing the mode of purchase. Further, the level of access to replacement parts, aftersales service, technical expertise, warranty, and repair determines the distribution mode. Mostly, offline distribution through specialty and brick and mortar stores has the edge over certain counterfeit products from unauthorized sellers in e-commerce. The varying end-user dynamics (age, income, household members) and specifications for treating the specific quality of water require demo before purchase, which further signifies the importance of offline distribution, especially in the case of expensive water treatment systems such as whole house filters for large households.

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The Asia Pacific accounts for the largest market share during the forecast period in the home water filtration systems market

Based on the regions, the global home water filtration systems market has been segmented into North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. In 2020, Asia Pacific was accounted for the highest market share of 37.33% in the global home water filtration systems market and was anticipated to maintain its dominance throughout the forecast period, followed by Europe and North America.

In the Asia Pacific, Drinking water filters, shower-mounted filters can witness high demand in the country due to increasing concerns regarding the harmful effects of hard water on hair and skin. Similarly, faucet filters are used to remove the bad taste, odor, and other heavy contaminants during brushing, cleaning, and washing. Improving standards of life have enforced the adoption of inline water filters to be used in laundry appliances such as washing machines, dishwashers, and refrigerators. In a highly competitive and fragmented market such as China, assessing customer needs and demands, source of distribution, and customer satisfaction is more crucial to sustain and gain a competitive edge during the forecast period. While filters like TAPP are preferred for houses in modern infrastructure in cities like Shenzhen, multi-staged RO and ion exchange systems are preferred for cities with poor infrastructure and aged piping systems to enhance water quality. 3M, Culligan, Aquasana, Pentair are other major players in the country.  

Some of the major companies that operate in the global home water filtration systems market are Best Water Technology Group, Kent RO System Ltd., Brita Gmbh, Eureka Forbes Limited, Tata Chemicals, HaloSource Inc., Panasonic, Amway Corporation, Aquasana, Ispring Water Systems, Culligan, GE Water & Process Technologies Inc., Eureka Forbes Limited.

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