Pharmaceutical Elixir Market 2024

Industry Size, Emerging Trends, Regions, Growth Insights, Opportunities, and Forecast By 2033

Pharmaceutical Elixir Market by Type (Cough Elixirs, Digestive Elixirs, Pain Relief Elixirs, Anti-allergy Elixirs, Others), by Active Ingredient (Prescription-based Elixirs, Over-the-counter Elixirs), by Therapeutic Area, by Distribution Channel, and by Region – Global Share and Forecast to 2033

Region: Global | Format: Word, PPT, Excel | Report Status: Published

Description

According to the Market Statsville Group (MSG), the Global pharmaceutical elixir Market was valued at USD 6876.00 million in 2023 and is expected to grow from USD 7494.84 million in 2024 to USD 11567.30 million by 2033, by exhibiting a CAGR of 9% during the forecast period (2024-2033)

The pharmaceutical elixir market is a type of liquid medication formulation that covers several therapeutic purposes. Elixirs are the medicinal liquids containing active ingredients dissolved in alcohol or other solvents. They often come with the addition of sweeteners, flavors, among others that help in improving their taste and stability. Preference for elixirs because it is easy to administer, especially among children and the elderly. Increased convenience and accessibility driving online sales. Customized formulations depending on the patients' peculiar medical condition, genetic profile, etc., for specific elixirs to be developed. Innovation in drug formulation and delivery systems towards enhancement of efficacy and compliance.

Moreover, Apart from this, very stringent regulatory standards and approval processes for pharmaceuticals. The risk of side effects and the risk of interactions with other drugs. Also, with a very high development and manufacturing cost, there's pressure from the generics on pricing. The market can be seen as widely represented by companies like Pfizer, Johnson & Johnson, GlaxoSmithKline, and Novartis. There are biotech companies and start-ups on innovative formulations and technological advancement. Improvements in healthcare access and quality infrastructure would be witnessed in emerging markets and propel growth. Continuous R&D to develop new elixirs with a superior efficacy profile and better safety profile. Policy reforms might affect the dynamics of the market and product availability in the market.

 

Definition of Pharmaceutical Elixir

Pharmaceutical elixirs are liquid dosage forms that consist of the active medicinal ingredients in a solution of alcohol or some other solvent commonly, flavored and sweetened for palatability. These exist in prescription and over-the-counter forms, amongst many other forms, and are prescribed for various conditions.
Pharmaceutical Elixir Market Dynamics

Drivers: Rising demand for liquid medications

Liquid preparations are often administered for ailing patients who cannot swallow medications, as in the case of children, aged patients, or those suffering from certain debilitating medical conditions. Liquid preparations are easy to take and can be measured very accurately. This is especially helpful in pediatric care and geriatric care. Certain drugs are better absorbed in liquid form. For instance, liquids are sometimes absorbed into the bloodstream faster than a tablet or capsule, which in turn amplifies the rate of therapeutic effects. Liquid medicines are easier to adjust in dosage. That flexibility is very important for medicines that need to be dosed accurately; most of the cases often come in pediatrics and geriatrics, and in both cases, amendments of doses are quite frequent.
For many patients, especially those with chronic conditions or long-term therapies, liquid medications can improve adherence to treatment regimens. The ease of ingestion and pleasant taste, achieved through flavoring and sweeteners, can make it easier for patients to take their medications as prescribed. Certain conditions necessitate liquid medications. For instance, some medications used for gastrointestinal issues, cough and cold, and nausea are more effective or better tolerated in liquid form. Additionally, liquid formulations can be critical for patients with severe dysphagia (difficulty swallowing) or those on feeding tubes.

Challenges: Regulatory hurdles

Regulation is one of the biggest hurdles, or at least it is in the pharmaceutical elixir market. Some regulatory hurdles seem to be more treacherous to the development, approval, and commercialization of pharmaceutical elixirs that cut across a wide range of formulation, product areas, and marketing concerns that sit between the time the product needs to be marketed and the time it takes to enter the market. Pharmaceutical elixirs usually follow local state guidelines for the most part but many standards for pharmaceutical elixirs are international. A fine example is, of course, the U.S. Food and Drug Administration (FDA), the European Medicines Agency (EMA), or others on a national level. Each regulatory authority requires a comprehensive submission that includes detailed information about the elixir’s formulation, efficacy, safety, and quality. 
However, In the case of pharmaceutical elixirs, there are a variety of international standards and regulations that vary from region to region, which again require some stringent testing and documentation proving that the resultant product adheres to all the relevant requirements. Regulatory agencies generally insist that pharmaceutical elixirs be tested extensively in clinical trials for their safety and efficacy. These trials generally go through several phases-first, small-scale studies that test their safety (Phase I), then larger ones to assess efficacy and side effects for small- and large-scale (Phases II and III). Thus, these trials are time-consuming and costly. Once a product enters the marketplace, its ongoing safety must be monitored to identify and control adverse effects or interactions that were not apparent in clinical trials. Follow-up surveillance may generate further regulatory demands or changes to the product.

 

Scope of the Pharmaceutical Elixir Market

The study categorizes the pharmaceutical elixir market based on type, active ingredient, therapeutic area, and distribution channel area at the regional and global levels.

By Type Outlook (Sales, USD Million, 2019-2033)

  • Cough Elixirs
  • Digestive Elixirs
  • Pain Relief Elixirs
  • Anti-allergy Elixirs
  • Others

By Active Ingredient Outlook (Sales, USD Million, 2019-2033)

  • Prescription-based Elixirs
  • Over-the-counter Elixirs

By Therapeutic Area Outlook (Sales, USD Million, 2019-2033)

  • Cough and Cold Elixir 
  • Digestive Health
  • Pain Management
  • Cardiovascular
  • Neurological Disorders

By Distribution Channel Outlook (Sales, USD Million, 2019-2033)

  • Hospital Pharmacies
  • Retail Pharmacies
  • Online Pharmacies

By Region Outlook (Sales, USD Million, 2019-2033)

  • North America 
    • US
    • Canada
    • Mexico
  • Europe 
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • Rest of Europe
  • Asia Pacific 
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia & New Zealand
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Northern Africa
    • Rest of MEA

Cough and cold elixirs segment accounts for the largest market share by Therapeutic Area

Based on the therapeutic area, Cough and cold elixirs are liquid preparations specifically formulated for the treatment of symptoms associated with upper respiratory tract infections such as cough, cold, and related conditions like sore throat, congestion, and runny nose. Cough and cold elixirs will thus provide a combination of therapeutic ingredients providing symptomatic relief. The market for cough and cold elixir, according to the latest reports of NIH, stands at around about USD 11 billion globally. This includes all varieties of liquid medicines specially formulated for symptomatic relief from coughs and colds. These are driven by the growing demand from consumers for effective symptomatic relief and by advancement in product formulations used to suppress coughing.

Furthermore, Dextromethorphan and codeine are also two widely used antitussives. Expectorants thin and expel bronchial secretions. Guaifenesin is one of the most often prescribed expectorants. Congestion in the nasal passageway is reduced due to the constriction of blood vessels by decongestants. The most commonly used decongestants are pseudoephedrine and phenylephrine. Antihistamines provide relief from symptoms resulting from allergic effects, such as a runny nose or sneezing. Examples are diphenhydramine and loratadine. Sometimes, cough medicines contain analgesics like acetaminophen or ibuprofen to alleviate associated discomforts such as sore throat or headache. Flavorings and sweeteners are incorporated to make the medicine taste more pleasant, especially for children. This could be sugar, honey, or artificial sweeteners. Liquids are better absorbed than tablets or capsules and can be administered to bring relief from symptoms more rapidly. Especially useful for children and elderly patients who may have difficulty swallowing pills. The liquid texture makes administering and ingesting easier.

North America accounted for the largest market share by Region.

Based on the region, The North American region is the largest contributor to the overall sales of elixirs in the world with a market share of about 40%. The U.S. is the major contributor to this region due to its advanced infrastructure in the healthcare sector and higher consumer expenditure on pharmaceuticals. Going forward, growth would be driven by continuous innovations in the formulations of elixir, the aging population, and the high prevalence of respiratory conditions. Advanced medical facilities and a well-established pharmaceutical industry support the growth of elixir markets. High demand for over-the-counter (OTC) products, including combination elixirs that provide relief from multiple symptoms. Continued R&D in formulation and drug delivery systems enhances product efficacy and consumer satisfaction. Strict regulations by the FDA and other agencies can delay market entry for new products. A highly competitive market with numerous established players.

 

Competitive Landscape: Pharmaceutical Elixir Market

The pharmaceutical elixir market is a significant competitor and extremely cutthroat in the sector is using strategies including partnerships, product launches, acquisitions, agreements, and growth to enhance their positions in the market. Most sectors of businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.

Major players in the pharmaceutical elixir market are:

  • Pfizer Inc.
  • Novartis AG
  • Roche Holding AG
  • Johnson & Johnson
  • Merck & Co
  • Sanofi SA
  • GlaxoSmithKline Plc
  • AstraZeneca Plc
  • Eli Lilly and Company
  • Bristol-Myers Squibb Company
  • Gilead Sciences, Inc.
  • AbbVie Inc
  • Bayer AG
  • Biogen Inc.
  • Moderna Inc.
  • Teva Pharmaceuticals
  • Mylan N.V.

 

Recent Development 

  • In 2024, With increasingly stringent regulatory recommendations like those of the FDA and EMA, formulation guidelines for liquid products are being introduced to provide greater safety and efficacy. This affects the formulation, testing, and marketing of elixirs. The companies must keep abreast of such changes in regulations.
  • In July 2024, GSK will partner with the project to help identify a pipeline of as many as 10 new medicines and vaccines, along with options for advancing specific candidates into clinical development. Under an agreement, Flagship Pioneering stands to receive up to $720 million in upfront, development, and commercial milestone payments and preclinical funding and tiered sales royalties for each project selected by GSK that could bring more than $7 billion in milestone payments.
  • In August 2023, According to Co-founder of Awshad, the Indians started taking cannabis medicine in the form of medicated elixir after it was reintroduced by them.
     

Frequently Asked Questions

  • Key Issues Addressed
  • What is the market size and growth rate for different segmentations at a global, regional, & country level?
  • What is the customer buying behavior, key takeaways, and Porter's 5 forces of the market?
  • What are the key opportunities and trends for manufacturers involved in the supply chain?
  • What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
  • What and how regulations, schemes, patents, and policies are impacting the growth of the market?
  • How will existing companies adapt to the new change in technology?
  • The market player positioning, top winning strategies by years, company product developments, and launches will be?
  • How has COVID-19 impacted the demand and sales of in the market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
  • Who are the leading companies operating in the market? Also, who are the prominent startups that disrupt the market in coming years?
  • PUBLISHED ON: MARCH, 2024
  • BASE YEAR: 2023
  • FORECAST PERIOD: 2024-2033
  • STUDY PERIOD: 2019 - 2033
  • COMPANIES COVERED: 15
  • COUNTRIES COVERED: 24
  • NO OF PAGES: 286

Want to Review Complete Market Research Report

 
save 20%
$2450 $1950
 
save 25%
$4450 $3338
 
save 30%
$5850 $4095
 
save 35%
$8150 $5298

Budget constraints? Get in touch with us for special pricing

Request for Special Pricing

Customize this Report

  • Buy specific region or segment sections of this report
  • Buy specific region/country level reports
  • Request for Pricing Analysis, Market Dynamics, Recommendation & Conclusion
  • Companies Profiles based on Target Requirement
  • Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
  • Why Choose Market Statsville Group?
  • CXO’s Perspective
  • Real-Time Market AttractivenessIndex
  • Investment Pockets
  • Market Player Positioning
  • Competitive Heatmap
  • Parent &Peer Market Analysis
  • Primary Survey Analysis & Transcripts
  • Premium insights from industry experts
  • Robust Research Methodology
  • Market Trends & Opportunities
  • Market Growth Dynamics
  • Value/Supply Chain Analysis
  • Pre-&-Post Covid Market Scenario
  • Latest Technological Developments
  • Comprehensive Reports
  • 3-Rounds Quality Checks with Complete Assurance
  • Unlimited Post-Sales Support
  • Regular Report Updates
Didn't Get What you are looking for. Share your requirements here
Request for Customization

We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies. I Accept