Pet Insurance Market 2024

Industry Size, Emerging Trends, Regions, Growth Insights, Opportunities, and Forecast By 2033

Pet Insurance Market by Coverage Type (Accident-Only Coverage, Illness-Only Coverage, Comprehensive Coverage, Wellness Plans), by Animal Types (Dogs, Cats, Other Pets), by Provider (Public, Private), by Distribution Channel, by Policy Type, and by Region – Global Share and Forecast to 2033

Region: Global | Format: Word, PPT, Excel | Report Status: Published

Description

According to the Market Statsville Group (MSG), the Global pet insurance Market was valued at USD 10100 million in 2023 and is expected to grow from USD 11564 million in 2024 to USD 38300 million by 2033, by exhibiting a CAGR of 14.5% during the forecast period (2024-2033)

Pet insurance can be described as a policy that is meant to protect the owner and his pets from having to meet the costs of veterinary services and additional pet-related expenses. General insurance may encompass accidental sickness, booster shots, inoculation, and even such things as acupuncture. Options when it comes to pet insurance can be significantly diverse as for the extent of coverage, types of the excluded diseases, and the actual price, which means that people can select the options they can afford and need. A global increase in the incidences of pet ownership is considered to be a leading factor for the growth of the pet insurance market. An increased need for personal pets results in increased insurance needs to cater for expenses that the pet owner has to pay to the veterinarian. The cost of veterinary services is increasing because of improvements in technology, new methods, techniques, and types of treatment, as well as the high expectations of people on their pets. Pet insurance eases these financial shocks in the following ways: The awareness of pet insurance and how beneficial it is financially to those who have insured their pets has favored the increase in the uptake.

Furthermore, educational campaigns and marketing by insurance companies are contributing to this trend. Insurance companies are now offering high-quality and flexible plans that cover alternative therapies, preventive care, and wellness programs. These innovations make pet insurance easier to sell to a larger market. The major difficulty in the entry of pet insurance uptake is perhaps the cost of premiums. Higher premiums may deter pet owners, especially people with multiple pets, from buying pet insurance; so could the complexity and variety of policy options. It will be difficult to determine exclusions, limits, and procedures for reimbursement. Most pet insurance policies do not include coverage for preexisting conditions. This may limit the usefulness of the pet insurance to the owner of a pet with an ongoing condition. 

 

Definition of Pet Insurance

Pet insurance, on the other hand, is an insurance sub-product that is dedicated to the pet industry and aims to assist pet owners with the costs incurred on the various services that a veterinarian would offer. It gives a person a means of protecting themselves against high medical costs and may extend to include basic and preventive care, vaccinations, and minor and major surgeries.
Pet Insurance Market Dynamics

Drivers: Increasing pet ownership

The pet insurance market is substantially driven by the rising trend of more people owning pets. While people all over the world are starting to include pets in their households, new products and services, like pet insurance, are becoming increasingly popular. To this end, it caters to more general trends in society and a redefinition for people of how pets relate within the family unit. Altogether, there has been a rise in the ownership of pets globally. Over 70% of households in the United States own a pet. According to American Pet Products Association, it is estimated that there are approximately 90 million dogs and 94 million cats in the country. In other parts of the world, the trend is similarly strong. Around 50% of European households comprise pets, HealthforAnimals observes. This has been an extraordinary ten years for the major countries like the UK, Germany, and France. More people come to regard cities as a reason to have a pet as they expect comfort and companionship with their pets. Indeed, people from big cities are embracing pets, notably smaller breeds or even cats, which would most likely survive even in an apartment setting.

Moreover, The percentage of pet owners has increased 10-15% over the past ten years in megacities like New York, London, and Tokyo-of course, according to HealthforAnimals. The younger generation, that is, Millennials and Gen Z, are increasing the count of pets. They consider pets as family and are willing to spend more on their health, including health insurance, to keep them healthy. Even 68% of the pet owners believe their pets are their children or family, as reported by NIH survey, while 63% of Gen Z do the same. From the societal perspective, people's attitude towards pets has changed over time and starts considering them as a part of the family rather than as animals or some piece of possession. Thus, they are investing more in their health and well-being. This has led to an increased amount of spending on pet care products such as insurance policies taken for pets so that the owners can provide maximum care to their pets. 

Challenges: High cost of premiums

The major challenge in the pet insurance market has to do with premium charges, which in many instances have been known to influence the adoption rates and dynamics by consumers. Premiums are the usual recurring payments that pet owners make to maintain their insurance live. The payable amount as premiums varies widely over a wide range. The factors driving high premiums and what they mean, therefore, are very important for consumers and industry stakeholders alike. Advancements in medical technology, special treatments, and increased demand for quality medical care across veterinary practices all explain the increase in veterinary care costs. Premiums paid for insurance products are very consistent with the costs because they are direct expenses by the insurance companies. According to MetLife Pet Insurance, veterinary care costs for pets rise with an increasing rate of 8-10% per annum compared to previous years. For instance, the cost to have a major surgery on a pet can be between USD 2,000 and USD 5,000 depending on the level and site of the surgery in question.

However, The older pets get the more chances of medical attention that might be required. This is why senior pets get a premium. According to CNBC, this premium ranges from 20% to 30% higher than that of younger pets. For instance, a healthy two-year-old dog might cost an average premium of USD 300 a year. Aged by, it can go up to USD 500 or even higher. Some breeds of dogs have some predisposition to certain health ailments, and this can make one pay a more expensive premium. For instance, large breeding types or those specifically known for inherited genetic diseases might incur a higher premium because the risk associated with such health troubles increases. Premium for breeds that tend to be more at risk for health problems, such as Bulldogs or German Shepherds, maybe 10-15% higher for animals bred with fewer health issues.

 

Scope of the Pet Insurance Market

The study categorizes the pet insurance market based on coverage type, animal type, provider, distribution channel, and policy type area at the regional and global levels.

By Coverage Type Outlook (Sales, USD Million, 2019-2033)

  • Accident-Only Coverage
  • Illness-Only Coverage
  • Comprehensive Coverage
  • Wellness Plans

By Animal Type Outlook (Sales, USD Million, 2019-2033)

  • Dogs
  • Cats
  • Other Pets

By Provider Type Outlook (Sales, USD Million, 2019-2033)

  • Public Providers
  • Private Providers

By Distribution Channel Outlook (Sales, USD Million, 2019-2033)

  • Direct Sales
  • Brokerage/Agent Sales
  • Partnerships and Affiliates
  • Pet Retailers

By Policy Type Outlook (Sales, USD Million, 2019-2033)

  • Lifetime Coverage
  • Maximum Benefit Policies
  • Time-Limited Policies

By Region Outlook (Sales, USD Million, 2019-2033)

  • North America 
    • US
    • Canada
    • Mexico
  • Europe 
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • Rest of Europe
  • Asia Pacific 
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia & New Zealand
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Northern Africa
    • Rest of MEA

Accident-Only Coverage segment accounts for the largest market share by Coverage Type

Based on the application, Accident-Only Coverage segment is dominating the market. Accident and Emergency Care is one of the crucial applications of pet insurance that safeguards against the financial consequences of unexpected health disasters and injuries to pets. This category of coverage is crucial for pet owners who want to ensure that their animals receive prompt and effective treatment free of significant costs over the counter. Pet insurance covers the cost of emergency surgeries and critical care necessary for treating severe injuries or life-threatening conditions. This includes situations where immediate intervention is crucial to save the pet’s life. Surgery to repair severe fractures or internal injuries caused by accidents, such as being hit by a car. 

Additionally, emergency treatment of pets for poisoning, hospitalization, and antidote administration. Surgery to save a pregnant animal that is presenting in a complication of labor. In the case of emergency treatment, financial care covers the animal without delay, saving them in most cases and improving the chances of survival of an animal. It relieves pet owners from a heavy financial burden else they would otherwise pay exorbitant prices. Covers the diagnostic procedure that one needs to diagnose the extent of injuries or health issues at hand after an accident. It is an accurate diagnosis that determines appropriate treatment plans. 

North America accounted for the largest market share by Region.

Based on the region, This market has grown to be big because of the high pet ownership rates as well as increasing awareness of pet health. According to the NIH, more than 70% of US households have a pet; however, an increasing number are purchasing insurance to help manage veterinary costs. Increased spending on advanced veterinary care and technologies drives the demand for insurance. A highly competitive market with major players such as Nationwide, ASPCA, Trupanion, and Petplan. A growing market with increasing pet ownership and insurance adoption. Growing awareness among Canadian pet owners about the benefits of insurance. 
Furthermore, the insurance providers are expanding their product offerings to meet the diverse needs of pet owners. Emerging market with lower penetration rates compared to the U.S. and Canada but showing promising growth. Rising number of pet owners in urban areas is driving interest in insurance. Insurance products are becoming more accessible as awareness increases.

 

Competitive Landscape: Pet Insurance Market

The pet insurance market is a significant competitor and extremely cutthroat in the sector. It is using strategies including partnerships, product launches, acquisitions, agreements, and growth to enhance their positions in the market. Most sectors of businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.

Major players in the pet insurance market are:

  • Trupanion 
  • Pethealth Inc. 
  • Embrace Pet Insurance Agency LLC 
  • United States Fire Insurance Company 
  • Petplan Ltd. 
  • Hartville Group, Inc. 
  • Petfirst Healthcare LLC 
  • Anicom Holdings Inc. 
  • Nationwide Pet Insurance
  • RSA 
  • ipet Insurance 
  • The Oriental Insurance Company Ltd. 
  • Healthy Paws
  • Figo Pet Insurance, LLC 
  • Direct Line 
  • Animal Friends Insurance Services Limited 
  • Pets Best

 

Recent Development 

  • In June 2024, Pet medical insurance provider Trupanion and Boehringer Ingelheim, an innovator in animal disease prevention and treatment, have announced a strategic collaboration that aims to enhance access to high-quality healthcare and improve disease treatment and protection for pets.
  • In January 2024, Five Sigma, a cloud-based claims management solutions provider, formed a strategic partnership with Odie Pet Insurance, an organization committed to making pet insurance more accessible and affordable. The venture aims to transform the claims process in the pet insurance business and making operations more effective in general.
     

Frequently Asked Questions

  • Key Issues Addressed
  • What is the market size and growth rate for different segmentations at a global, regional, & country level?
  • What is the customer buying behavior, key takeaways, and Porter's 5 forces of the market?
  • What are the key opportunities and trends for manufacturers involved in the supply chain?
  • What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
  • What and how regulations, schemes, patents, and policies are impacting the growth of the market?
  • How will existing companies adapt to the new change in technology?
  • The market player positioning, top winning strategies by years, company product developments, and launches will be?
  • How has COVID-19 impacted the demand and sales of in the market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
  • Who are the leading companies operating in the market? Also, who are the prominent startups that disrupt the market in coming years?
  • PUBLISHED ON: MARCH, 2024
  • BASE YEAR: 2023
  • FORECAST PERIOD: 2024-2033
  • STUDY PERIOD: 2019 - 2033
  • COMPANIES COVERED: 15
  • COUNTRIES COVERED: 24
  • NO OF PAGES: 286

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