According to the Market Statsville Group (MSG), the Global over the counter probiotic supplements Market size is expected to project a considerable CAGR of 5.8% from 2024 to 2033.
The over-the-counter (OTC) market of global probiotic supplements has been growing at considerable rates. According to the recent estimates, the market is worth billions of dollars, and it rises constantly in connection with the higher health and conscious people’s demand for the natural health products. The market is expected to expand at a compound annual growth rate (CAGR) of nearly 7-10 percent in a few years to come. This growth is driven by growth in consumer knowledge about gut health, the rise in the incidences of digestive diseases, and the shift to preventive healthcare. Rising knowledge levels of the importance of gut health and the positive effects it has on the health of the individual have been instrumental in the increased demand for probiotics. Increased incidences of the nonpsychiatric code IBS, inflammatory bowel disease (IBD), and other similar diseases increase the need for the consumption of probiotics. Consumers are willing to go even further and seek prevention solutions and natural products that are good for health, which is why probiotics are among the most demanded.
Furthermore, increasing research and development activities that validate the positive impacts of probiotics on the human body, which include digestion and the immune system, check the growth of the market. Probiotic capsules, powdery forms, gummies, or liquids are among the recent probiotic formulations that enhance the consumer’s different needs. Specifically, functional probiotics, personalized according to a person’s health and rash, microbiome, and genetic test results. Two types of products in which probiotics are incorporated together with prebiotics, which act as food for the probiotics. Increasing concern about the use of environmentally friendly materials and packaging for the product, besides the use of organic products in preparing meals. Use probiotics in the regular products that we consume, such as yogurt, kefir, fermented products, etc. Development of advanced delivery mechanisms, such as time-release capsules and microencapsulation, to improve the stability and effectiveness of probiotics.
Probiotic supplements are OTC products with live microorganisms in the form of bacteria and yeast incorporated in the food and are regarded as dietary supplements. These supplements do not need a prescription and are commonly applied with the intent to improve the functions of the gastrointestinal tract, the immune system, the cardiovascular system, and many others.
Gastrointestinal diseases have emerged as major health issues in recent years due to which the market for OTC probiotics supplements is expected to flourish. These disorders extend from normal life incidences like bloating, and getting constipated to severe conditions like irritable bowel syndrome IBS and Inflammatory bowel disease IBD. The increase in digestion health consciousness is changing the demand and supply for probiotic supplements. Gastrointestinal Disorders: The gastrointestinal diseases that will be discussed include Irritable bowel syndrome IBS This is diagnosed by symptoms like abdominal pain; bloated and altered bowel habits of diarrhea and constipation. The high incidence of IBS has raised demands for probiotics to address the conditions resulting from the disruption of the natural flora in the intestines and inflammation.
Further, inflammatory Bowel Disease (IBD) is characterized by disorder such as Crohn’s disease and ulcerative colitis, in which the gastrointestinal tract is inflamed chronically. Estimates for people affected by the disease in the United States alone are around 3 million, and the incidence of the disease increasing in other regions of the world according to NIH. The demand for such supplements is mainly because probiotics products are taken as a complementary to traditional treatments to enhance gut health and lessen IBD’s manifestations. Defined by long-term chronic discomfort in the upper part of the abdomen, primarily pain, distention, discomfort, and nausea. Probiotics are employed to reduce symptoms by maintaining a good intestinal flora and treating gastrointestinal complaints. A health state in which one experiences reduced frequency of stooling or has great difficulty in passing feces. People turn to consuming probiotic products with a diet plan so that their health of the bowel becomes better.
Probiotic effectiveness is often strain-specific, meaning that different strains have different health benefits. Ensuring the right strains are included and remain viable throughout the product’s shelf life is challenging. Inaccurate labeling or poor strain viability can lead to ineffective products and customer dissatisfaction. More than ever, research has shown that effectiveness depends on the strain. A study in the Journal of Clinical Gastroenterology claimed that only specific probiotic strains, such as Lactobacillus rhamnosus GG and Bifidobacterium lactis BB-12, are effective against the health problem of IBS and diarrhea. A study published in 2019 in Frontiers in Microbiology found that nearly half of the probiotic supplements tested did not contain the strains described on the label. Therefore, it is hard to ensure strain specificity, including the accuracy of labeling. Maintaining good manufacturing practices at an exceptional quality is fundamental to confirming the potency and safety of probiotic supplements.
However, imperfections in the production process may arise. This variability in the production process results in contamination and degradation of probiotics and lowers the efficacy of the final product. According to reports, 70% of dietary supplement firms, which comprise probiotic manufacturers, face challenges to meet GMP. This may lead to a lack of quality control of the products. Probiotics are living organisms, hence sensitive to environmental conditions such as temperature, humidity, and exposure to light. Probiotic viability over shelf life is very difficult to ensure. Low stability would mean the probiotic potency being reduced at the time when reaching consumers, which impacts its efficacy and consumer confidence.
The study categorizes the over the counter probiotic supplements market based on product type, bacteria strain, application, and distribution channel area at the regional and global levels.
Based on the application, digestive health refers to a wide scope of conditions and symptoms concerning the gastrointestinal (GI) tract. Irritable Bowel Syndrome: Irritable bowel syndrome is categorized as one of the functional GI disorders in which the patient suffers from pain in the abdomen, bloatedness, and alteration in bowel habits, including diarrhea, constipation, or both. Inflammatory Bowel Disease (IBD) includes Crohn’s disease and ulcerative colitis, which are chronic inflammatory conditions of the GI tract. According to Cleveland Clinic, the prevalence of IBD in the U.S. is around 3 million individuals. A condition involving chronic upper abdominal discomfort with symptoms like bloating and nausea, affecting about 20-30% of the global population. Defined as infrequent bowel movements and difficulty passing stools. Characterized by frequent, watery stools, it can be caused by infections, antibiotics, or other factors, impacting billions of people annually.
Additionally, probiotics are live microorganisms that, when consumed in adequate amounts, provide health benefits. Probiotics help restitute and maintain a healthy gut microbiota factor involved in good digestion and nutrient absorption. Different studies pointed to the fact that 70-80% of the immune system resides within the gut, and therefore, there is a great essence of a balanced microbiome for good health. There are several specific probiotic strains known to modulate the immune response and reduce inflammation in the gut. It can be beneficial in conditions of IBD. It was reported by NIH that clinical studies have shown that such probiotics even reduce levels of inflammatory markers and help IBD patients in addition to improving their symptoms by as much as 20-30% of symptom scores.
North America accounted for the largest market share by Region.
Based on the region, North America is the largest shareholder in the OTC probiotic supplements market. The region receives support due to high health consciousness, advanced healthcare infrastructure, and well-established retail networks. Therefore, the market's awareness regarding gut health and its relation with the growth of probiotics has correspondingly added to the demand. Introduction of new formulations, including personalized probiotics and advanced delivery systems. A strong presence of major retail chains and online platforms facilitates easy access to probiotic supplements. The U.S. Food and Drug Administration (FDA) closely monitors the probiotic market, enforcing strict regulations on product claims and labeling. Intense competition among numerous brands and product offerings can make market penetration challenging.
The over the counter probiotic supplements market is a major competitor and the competition is very high in the segment. It is employing partnership, product introduction, acquisition, contract, and growth to improve its standing in the market. Many sectors of businesses have the aim of expanding activity all over the world and developing sustainable relationships.
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