According to the Market Statsville Group (MSG), the global online booking platforms market size is expected to grow at a CAGR of 11.7% from 2022 to 2030. The factors contributing to the growth of the online booking platforms market include rising healthcare expenditure in developing countries, growing adoption of cloud technology across industries, increased legalization of medical marijuana and cannabis products for recreational use, and rising demand for point-of-sale solutions that enable retailers to accept secure card payments.
Due to technological advancements and the internet, the booking industry has undergone a significant revolution in the previous several years. Customers nowadays prefer to explore, search, and book their appointments and tickets through internet booking platforms. The platform speeds up and simplifies bookings for customers, increasing customer conversion rates and revenue. This approach also makes it easier for them to manage bookings systematically and efficiently.
Online booking software can respond to consumer needs as operational requirements for organizations worldwide continue to evolve. More users directed their consumers to book through their booking pages during the coronavirus outbreak and the consequent lockdown. Most customers are more concerned about the customer experience now than they were before the outbreak. Online scheduling software enables organizations and businesses to save less time on administration and utilize their time to provide exceptional customer service.
The study categorizes the online booking platforms market based on deployment mode, booking medium, and end user at the regional and global levels.
In 2021, the on-premises segment accounted for the largest market share in the global online booking platforms market. One of the key factors driving demand for on-premises solutions is growing issues regarding data security. This is due to the fact that on-premises software offers greater data protection than cloud-based or web-based software.
Globally, Asia Pacific is estimated to hold the highest CAGR in the global online booking platforms market during the forecast period. The significantly increasing internet and smartphone penetration across Asian countries such as China and India will accelerate the online booking platforms market’s growth in the APAC region. Moreover, the growing tourism across the countries and the rise in demand for education from top universities among different countries will foster the market’s growth over the forecast period.
The global online booking platforms market is highly competitive, with key industry players adopting strategies such as partnerships, acquisitions, product development, agreements, and expansion to strengthen their market positions. Most market companies focus on expanding operations across regions, augmenting their capabilities, and building strong partner relations.
Major players in the global online booking platforms market are:
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