According to the Market Statsville Group (MSG), the global language learning market size is expected to grow from USD 70.3 billion in 2022 to USD 266.4 billion by 2033, at a CAGR of 18.1% from 2023 to 2033. The introduction of language learning apps, the continuously emerging e-learning sector, and technological advances in the field enhance this business vertical's outlook. The rising government spending on education, increasing R&D investments in the field, and widespread globalization propel this industry sphere forward. Furthermore, growing language learning priorities among the gen Z population, steadily rising social media expansion, and the growing advent of smart devices are assisting the global language learning market's expansion. Furthermore, rising remote learning trends, increasing content digitalization, and a rising prevalence of game-based language learning lessons are positively influencing the trends of this industry vertical.

COVID-19 Impact on the Global Language Learning Market

The pandemic has witnessed a significant impact on the language learning market. During COVID-19, the government imposed strict lockdowns, and learning institutions have been closed to minimize the virus effect. However, the pandemic created a lucrative growth opportunity for online language learning scope. The online learning tool enabled individuals to be a self-regulated, autonomous rehearsal of foreign-language vocabulary through retrieval practice and many more. This can access a large number of students or individuals in different regional space and age groups.

Global Language Learning Market Dynamics

It is estimated that a significant proportion of today's population is multilingual. Multilingualism emphasizes language learning, promotes global mobility, and assures the continuation of the field of translation. Learning foreign language skills for academic qualifications improves a person's employment prospects in various fields. The growing travel and tourism industry, combined with the increasing demand for e-learning courses, may act as a potential driving factor for the language learning market.

Moreover, government initiatives for language learning create a lucrative growth opportunity for the market. For instance, in November 2021, the Indian government launched the ‘Bhasha Sangam’ initiative under the ‘Ek Bharat Shreshta Bharat’ mission. The initiative focused to taught 100 sentences in 22 scheduled vernacular languages in Devnagri script with English translation. This will build familiarity with vernacular languages and augment the linguistic harmony among citizens. Similarly, in 2018, the German Adult Education Association (DVV International) introduced a learning portal – VHS learn portal. The portal offers free online German as a second language and basic learning courses for migrants. The portal is available on social media platforms and Facebook. Further, the translations are available in 18 languages to guide learners in independent learning via digital media.

In addition, the advent of smart technology and voice learning adoption in e-learning fosters the market’s growth over the forecast period. The personalized learning models, the advent of AI technology, IoT, and many more have augmented the market’s growth. Moreover, the organization's encouragement towards employee foreign language learning and a huge shift from traditional to virtual learning platforms create a positive outlook in the market.

Scope of the Global Language Learning Market

The study categorizes the language learning market based on product type and application area at the regional and global levels.

By Type Outlook (Sales, USD Billion, 2019-2033)

• English
• Spanish
• German
• Chinese
• French
• Others

By Learning Mode Outlook (Sales, USD Billion, 2019-2033)

• Offline
• Online

By End-Users Outlook (Sales, USD Billion, 2019-2033)

• Institutional Learner
• Individual Learner

By Region Outlook (Sales, USD Billion, 2019-2033)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Northern Africa
  • Rest of MEA

English segment accounts for the largest market share by type

Based on the type, the market is bifurcated into English, Spanish, German, Chinese, French and Others. The English segment is expected to dominate the market share in 2022 in the global language learning market. English is considered an important and common communication language across diverse cultural countries. Moreover, the language creates a common understanding ground among business deals. More and more people are devoting time to learning English as a second language these days. Many economies include English in their education curriculum, and children learn English at an early age. Furthermore, many of the world's most prestigious universities are in English-speaking countries, such as Australia, the United States, and the United Kingdom. To get a job at one of these prestigious universities, one must be able to speak, read, write, and listen in English.

Europe is projected to account for the highest market share by Region

Based on the regions, the global language learning market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. Europe is expected to witness the highest market share in 2022. One of the most multilingual political entities in the world is the EU, which chose institutional multilingualism. It recognizes the 24 (national/official) languages of the member states, and all parliamentary documents, with the exception of those that are not legally binding, are translated into every EU language. These are typically only released in English, German and French. Languages are a valuable resource for the EU. They are an important form of cultural expression and essential to European identity. These days, they are also more frequently seen as progress and economic expansion, and multilingualism is seen as a key component of Europe's competitiveness.

Key Market Players in the Global Language Learning Market

The language learning market is extremely cutthroat, and significant competitors in the sector are using strategies including product launches, partnerships, acquisitions, agreements, and growth to enhance their market positions. Most sector businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.

Major key players in the global language learning market are:

• Rosetta Stone LTD
• EF Education First
• Babbel
• Speexx
• Sanako Corporation
• Intap Labs Pvt
• Ufostudio
• Busuu
• Duolingo
• Inlingua International Ltd.
• Berlitz Corporation
• Memrise Inc.
• iTutor Group

Key Issues Addressed

• What is the market size by various segmentation of the language learning by region and its respective countries?
• What are the customer buying behavior, key takeaways, and Porter's 5 forces of the language learning market?
• What are the key opportunities and trends for manufacturers involved in the language learning supply chain?
• What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
• What and how regulations, schemes, patents, and policies are impacting the growth of the market?
• What are the upcoming technological solutions influencing market trends? How will existing companies adapt to the new change in technology?
• The market player positioning, top winning strategies by years, company product developments, and launches will be?
• How has COVID-19 impacted the demand and sales of language learning in the global market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
• Detailed analysis of the competitors and their latest launch, and what are the prominent startups introduced in the target market? Also, detailed company profiling of 25+ leading and prominent companies in the market.