Description

According to the Market Statsville Group (MSG), the Global Health Food Market size is expected to grow from USD 941.3 billion in 2023 to USD 2,269.7 billion by 2033, at a CAGR of 9.2% from 2023 to 2033. 
Healthy food encompasses nutrients promoting overall well-being and preventing various diseases. These foods have high nutritional value and low levels of unhealthy components like excessive sugar, salt, and saturated fats. This offers a balance of proteins, carbohydrates, vitamins, fats, and minerals that support the body's growth, maintenance, and optimal functioning. Healthy foods include fresh fruits and vegetables, lean proteins such as poultry, fish, and beans, whole grains like brown rice and oats, and dairy products with reduced fat content. Additionally, foods prepared through healthier cooking methods, such as steaming, grilling, or baking, are considered for the market share in healthy food. 
The increased health awareness, as people are becoming more conscious of daily consumption and overall health driving the demand for healthy food market. This rising awareness for healthy food eating habits, and the availability of information on the internet and media targeting more customers to consume healthy food options, thereby augmenting the market’s growth. Further, the rise in chronic health issues such as obesity, diabetes, and heart disease has prompted individuals to adopt healthier eating habits and healthy food that are low in sugar, saturated fats, and processed ingredients. According to the Cleveland Clinic, in 2023 around 37.3 million people have diabetes in the United States, which is 11% of the country’s population. Type 2 diabetes representing 90% to 95% is the most common form of all diabetes cases. In 2023, about 537 million adults have diabetes across the world which is expected to rise to 643 million by 2030 and 783 million by 2045. Thus, with increasing diabetes cases across the world, the demand for the healthy food market is creating a positive outlook over the forecast period. 
Furthermore, the younger generations, including both millennials and Generation Z, are adopting healthy and wellness food in their diet along with a strong emphasis on environmental sustainability, the use of clean ingredients, and ethical food production. The COVID-19 pandemic has further encouraged people to incorporate more fruits, vegetables, and immune-boosting foods into their diets which significantly increased the market’s demand. With significantly high demand for healthy foods across the globe, has resulted in a slight decreasing curve in supplying these products with an increase in its pricing concept across the world. Healthier foods, such as organic and specialty dietary items, are often priced higher than their less healthy counterparts. This price disparity can limit the individual's budget to consistently choose nutritious options. In the healthy food market, the threat of alternative food such as fast food, ready-to-eat food, and easily convenient food options, hinders the market’s growth. Fast food and processed meals are quick to prepare, readily available, and easily accessible to people with busy lifestyles which has attracted a huge customer base. In contrast, healthy foods often require more time for meal planning, shopping, and preparation. This can dispirited individuals from adopting healthier eating habits. However, technological advancements and innovations in food production, such as plant-based alternatives and lab-grown meats, are creating opportunistic growth for the healthy food market by catering to new choices for individuals. The rise of e-commerce and food delivery services is boosting the market demand. 

Scope of the Global Health Food Market

The study categorizes the health food market based on type, distribution channel, and region.

By Type Outlook (Sales, USD Million, 2019-2033)

• Functional Food
  • Sports Nutrition
  • Weight Management
  • Clinical Nutrition
  • Cardio Health
  • Others
• Organic Food
  • Organic Foods and Vegetables
  • Organic Meat, Fish, and Poultry
  • Organic Dairy Products
  • Organic Frozen and Processed Foods
• Food Intolerance Products
  • Diabetic Food
  • Gluten-free Food
  • Others
• Others

By Nature Outlook (Sales, USD Million, 2019-2033)

• GMO
• Non-GMO

By Distribution Channel Type Outlook (Sales, USD Million, 2019-2033)

• Supermarkets/Hypermarkets
• Natural or Health Food Store
• Convenience Stores
• Online Retails
• Others

By Region Outlook (Sales, USD Million, 2019-2033)

• North America (US, Canada, Mexico)
• South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, the Netherlands, Norway, Sweden, Denmark, Rest of Europe)
• Asia Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, the Philippines, Singapore, Australia & New Zealand, Rest of Asia Pacific)
• The Middle East & Africa (Saudi Arabia, UAE, South Africa, Northern Africa, Rest of MEA)

Healthy Food Market Segmental Analysis, 2023-2033

Based on type, the market is divided into functional food, fortified and healthy bakery products, healthy snacks, BFY foods, chocolates, and others. The functional food segment accounted for the largest market share in 2023. The growing awareness among consumers for maintaining health and preventing chronic diseases boosts the demand for healthy functional food markets to address specific issues like heart health, digestion, immunity, or weight management. The ongoing advancements in food science and technology have led to the development of innovative functional food products such as probiotic-rich yogurts for gut health, and foods enriched with antioxidants, omega-3 fatty acids, and other beneficial compounds have grabbed attention from a large consumer base, resulting in fostering the growth of the functional food sector.
Based on the regions, the global healthy food market has been segmented across Europe, North America, the Middle East & Africa, Asia-Pacific, and South America. North America accounted for the largest market share in 2023. The growing number of vegan adopters and gluten-free adopters in the region is the major factor that drives the market demand. The busy lifestyles and the demand for quick, nutritious options have led to the growth of the healthy fast-food market. Further various market players are taking initiatives to adopt strategic alliances such as product launches, partnerships, and others to create a positive outlook in the market. for instance, in September 2023, Nestlé launched a range of a+ Masala millet-based porridges with two delicious variants – Tangy Tomato and Veggie Masala. Similarly in July 2020, the company launched a new line of plant-based Yes! Bars contain 10 grams of protein sourced from a combination of nuts and peas. These launches significantly accelerated the company’s focus on nutritious food to customers and enhanced its brand value in the healthy food market.

Key Market Players in the Global Health Food Market

Major players in the global health food market are:

• Dean Foods Co.
• ADM
• Danone SA
• General Mills Inc.
• GlaxoSmithKline Plc
• Kellogg Co.
• Dairy Farmers of America, Inc.
• Mondelez Global LLC
• Nestle SA
• PepsiCo Inc.
• Yakult Honsha Co. Ltd

The global health food market is highly competitive, with key industry players adopting various strategies such as product development, partnerships, acquisitions, agreements, and expansion to strengthen their market positions. The majority of market players concentrate on expanding their operations across regions, enhancing their capabilities, and cultivating strong partner relationships.

Recent Developments

• In September 2023, Danone teamed up with Chr Hansen and other companies in its new ‘Partner for Growth’ initiative. This initiative is a joint business development plan to enhance their product offering in plant-based and dairy innovation.
• In August 2023, Unilever acquired Yasso, a frozen Greek yogurt brand in the United States. This acquisition will enhance the premiumization strategy of Unilever’s Ice Cream Business Group. Yasso teamed up with other brands in the portfolio including Magnum, Ben & Jerry’s, and Talenti.
• In May 2021, Unilever partnered with food-tech company ENOUGH to boost its market reach in new plant-based meat products.

Key Issues Addressed

• What is the market size by various segmentation of the health food by region and its respective countries?
• What are the customer buying behavior, key takeaways, and Porter's 5 forces of the health food market?
• What are the key opportunities and trends for manufacturers involved in the health food supply chain?
• What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
• What and how regulations, schemes, patents, and policies are impacting the growth of the market?
• What are the upcoming technological solutions influencing market trends? How will existing companies adapt to the new change in technology?
• The market player positioning, top winning strategies by years, company product developments, and launches will be?
• How has COVID-19 impacted the demand and sales of health food in the global market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
• Detailed analysis of the competitors and their latest launch, and what are the prominent startups introduced in the target market? Also, detailed company profiling of 25+ leading and prominent companies in the market.