Description

The global hard seltzer market size was estimated to be USD 7.4 billion in 2021 and reach USD 19.87 billion by 2027, registering a CAGR of 19.87% during the forecast period (2021-2027). Hard seltzer drink is a highball drink containing carbonated water, alcohol, and fruits flavor. There are a variety of flavors of hard seltzer available in the market. The hard seltzer market got a boost after being getting advertised in movies and songs. Its demand increased with the increasing number of clubs and pubs across the globe.

Factors Affecting the Hard Seltzer Market Over the Forecast Period

In gluten-free beverages, people find hard seltzer beneficial for their health, especially individuals dealing with celiac disease or allergies. Also, it has been proved beneficial for people who are facing inflammatory diseases. Therefore, with the rise in unhealthy dietary habits, the consumption of hard seltzer is increasing to cure such health issues.

The hard seltzer has a variety of flavors that attracts the customer to choose their preferred flavor and enjoy it as it has low alcohol volume, which in turn, is augmenting the hard seltzer market across the globe. However, the availability of alcohol content restricts the hard seltzer, and higher customs duties and excise duties will hamper the growth of the hard seltzer market during the forecast period.

Impact of COVID-19 on Hard Seltzer Market

The continuous COVID-19 outbreak has unfavorably influenced the hard seltzer market, with assembling tasks incidentally suspended across significant assembling center points, prompting a considerable log jam in the creation. Many countries are practicing lockdown to control the spread of COVID-19, which is the biggest challenge for the hard seltzer manufactures and dealers to outspread their business in untapped regions.

Scope of the Report

The report outlines the global hard seltzer market study based on ABV content, distribution channel, and packaging.

The hard seltzer market has been segmented based on ABV content –

• Less than 5%
• More than 5%

The hard seltzer market has been segmented based on distribution channel –

• On-Trade
• Off-Trade

The hard seltzer market has been segmented based on the packaging –

• Metal Cans
• Glass Bottles
• Plastic Bottles

Hard Seltzer Market Regional Outlook

The hard seltzer market has been segmented into five geographical regions, namely, North America, Asia Pacific, South America, Europe, and the Middle East & Africa. In 2020, North America held the largest share in terms of revenue in the global hard seltzer market, followed by Europe and the Asia Pacific. North America is further estimated to dominate the hard seltzer market during the forecast period owing to the rising production of alcoholic beverages and cold drinks, which further widely exports worldwide. Moreover, Asia Pacific is expected to project the highest CAGR globally due to rising investments from leading companies to meet the alcohol packaging demand in the coming years.

Key Global Hard Seltzer Market Competitors Includes

The hard seltzer market has a presence of a wide number of market players across the globe. The key hard seltzer players operating in the global market include –

• Anheuser-Busch InBev
• Barefoot Cellars
• Blue Marble
• Boathouse Beverage Co.
• Bon & Viv
• Bud Light Seltzer
• Corona Seltzer
• CUTWATER SPIRITS
• Ficks & Co.
• Future Proof Brands LLC
• Henry's
• HIGH NOON SPIRITS COMPANY
• Kona Brewing Co
• Lift Bridge Brewing Co.
• Nauti Seltzer
• Nutrl
• Oskar Blues Brewery
• Polar
• Pura Still
• Smirnoff
• Spiked Seltzer
• Truly
• Vizzy Hard Selter
• White Claw.

The hard seltzer market report provides a thorough analysis of macro-economic factors and every segment's market attractiveness. The report will include an in-depth qualitative and quantitative assessment of the segmental/regional outlook with the market players' presence in the respective segment and region/country. The information concluded in the report includes the inputs.

Hard Seltzer Market Report Covers Comprehensive Analysis On

• Market Segmentation & Regional Analysis
• Market Size of 10 years
• Pricing Analysis
• Supply & Demand Analysis
• Product Life Cycle Analysis
• Porter's Five Forces & Value Chain Analysis
• Developed & Emerging Economies Analysis
• PEST Analysis
• Market and Forecast Factor Analysis
• Market Opportunities, Risks, & Trends
• Conclusion & Recommendation
• Regulatory Landscape
• Patent Analysis
• Competition Landscape
• 15+ Company Profiles

Hard Seltzer Market Regional Analysis Includes

• North America (US, Canada, Mexico)
• South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, the Netherlands, Norway, Sweden, Denmark, Rest of Europe)
• Asia Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, the Philippines, Singapore, Australia & New Zealand, Rest of Asia Pacific)
• The Middle East & Africa (Saudi Arabia, UAE, South Africa, Northern Africa, Rest of MEA

Hard Seltzer Market: Target Audience

• Hard Seltzer manufacturers
• Aluminum can manufacturers
• Traders, Importers, and Exporters
• Raw Material Suppliers and Distributors
• Research and Consulting Firms
• Government and Research Organizations
• Associations and Industry Bodies

Key Issues Addressed

• What is the market size by various segmentation of the hard seltzer by region and its respective countries?
• What are the customer buying behavior, key takeaways, and Porter's 5 forces of the hard seltzer market?
• What are the key opportunities and trends for manufacturers involved in the hard seltzer supply chain?
• What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
• What and how regulations, schemes, patents, and policies are impacting the growth of the market?
• What are the upcoming technological solutions influencing market trends? How will existing companies adapt to the new change in technology?
• What will be the impact of cutting-edge technology on the hard seltzer market?
• How has COVID-19 impacted the demand and sales of hard seltzer in the global market? Also, the expected BPS drop or rise count of the market and market expected recovery period.
• Detailed analysis of the competitors and their latest launch, and what are the prominent startups introduced in the target market? Also, detailed company profiling of 25+ leading and prominent companies in the market.