Description

According to the Market Statsville Group (MSG), the global cross-border e-commerce market size was valued at USD 933.6 billion in 2021, which is expected to reach USD 4,911.4 billion by 2030, growing at a CAGR of 23.1% from 2022 to 2030.

E-commerce is the electronic purchasing and selling of goods over the Internet or through online services. Cross-border e-commerce markets, such as those conducted through marketplaces like Amazon and eBay, are international online transactions between businesses and consumers (B2C), between firms (B2B), or between individuals (C2C).

It means that buyers and sellers sell and buy goods through international online marketplaces that employ multiple languages and currencies rather than coming from the same nation but frequently from the same jurisdiction. Cross-border e-commerce market accomplishes paperless transactions, eliminates time and space constraints, and widens corporate development channels via cutting-edge Internet information technology.

Due to the immense advantages that come with it, increasing globalization in various nations is the main reason fueling the market's expansion. The government has also developed many tactics and policies to speed up globalization. By expanding the variety and volume of cross-border transactions of goods and services through the diffusion and advancement of technology developments, the emergence of globalization has also led to its rapid acceleration.

Major Investment Scenario

• In February 2021, European warehouse demand surges as e-commerce giants like Amazon and Alibaba snap up space: Investors are pouring money for the expansion of warehouses in Europe as online shopping revives during the COVID-19 pandemic. A surge in warehouse demand has driven vacancy rates in Europe to a record low of around 5%, and the number is still declining.
• In February 2021, Global Financial Platform Provider SellersFunding Launched Cross-Border E-Commerce Payments System: The company released its streamlined cross-border eCommerce payments system to help online merchants avoid hefty currency conversion fees and payment fees for sales in the UK and EU.
• In February 2021, Storfund, a tech-driven global eCommerce funding enterprise, is on its way to offering US$ 1 Bn to ecommerce small & medium enterprises. It has raised U$ 36.5 million of capital through the Private Debt team of the Swiss bank Union Bancaire Privée (UBP) and private investors. This fresh investment will be used to expand Storfund's global operations and help marketplace merchants access working capital and unlock liquidity
• In January 2021, China and New Zealand signed an agreement to upgrade their existing free trade pact, securing a better deal for both countries through expanded market access, widened tariff-free schemes, and expedited processes for exporters.

Regulatory Scenario Analysis

• The Government of India has hiked the limit of foreign direct investment (FDI) in the e-commerce marketplace model up to 100 percent (in B2B models) in order to increase the participation of foreign players in the e-commerce field.
• In Thailand, new tax law or regulation on online channel sales has made it difficult for SMEs to thrive in this very competitive market
• ‘Shine the light’ is a law enforced in California that requires businesses to disclose personal information to third parties for the direct marketing purposes of those third parties to provide notice and access to certain information.
• PSD2 has been bought into action in the EU since 2018. This has been done to improve competition across the region and better protect the consumers. The legislation is an update of the payment service directive that was introduced in 2007, which aims at better-protecting consumers while they pay.

Global Cross-Border Ecommerce Market Dynamics

Drivers: Rapid Digitalization and Globalization

Although the globe is more interconnected than ever, the nature of those ties has fundamentally changed. Since 2005, the cross-border bandwidth sector has increased 45 times. It is expected to rise by an additional much higher due to the continued boom in information, search, communication, video, transactions, and intracompany traffic. Data flow to facilitate the movement of people, commodities, services, money, and ideas in addition to transferring valuable streams of information and ideas in and of themselves. Almost all cross-border transaction types now include a digital element.

Further, various economies' governments are taking the initiative to enhance their GDP via globalization and digitalization. For instance, The UK Innovation Strategy outlines the government's goal of making the country a hub for innovation by 2035. To draw and keep highly talented, internationally mobile innovation talent, establish new High Potential Individual and Scale-up visa routes, and revitalize the Innovator visa route.

Restraints: Complex logistic and supply chain

Numerous variables contribute to supply chain complexity, which is frequently the outcome of growing customer demands for quicker lead times, expanded products and services, and customized experiences. Due to these considerations, brand owners must enable more customized customer orders throughout their supply chain. This necessitates stronger inventory management with suppliers, increased partner engagement, and greater visibility and control throughout the supply chain. Further, counterfeit products and unauthorized charges are the major restraining factor in the market.

Opportunities: Government initiative to boost cross-border e-commerce

The governments are taking several steps to enhance cross-border e-commerce which significantly creates a lucrative growth opportunity for the market. For instance, Amazon and a Vietnamese government agency signed a contract in June 2022 to train 10,000 local firms over the following five years to sell to Amazon's international clientele. In addition, A series of webinars on South-South and triangular cooperation among cities on cross-border e-commerce and digital innovation for sustainable development were also jointly organised by the UNOSSC Cities Project and the China Association of Trade in Services (CATIS) between August 14 and December 4, 2020.  

Upcoming Market Trends Escalating Growth

• A tremendous increase in internet connectivity plays a major role and has a huge impact on the cross-border E-commerce industry. With that, there has been a rise in Digitally native Vertical Brands over the past few years, which are born on the internet and a direct-to-consumer micro-brand, hyper-focused on digital customer experience.
• Countries in the Asia Pacific, such as China, Japan, South Korea, India, and Indonesia, are displaying a strong penchant for online shopping and cross-border purchases.
• E-commerce companies are also integrating Fintech-based payment platforms like PayPal, Apple Pay, Google Pay, and Amazon Pay to offer consumers secure and efficient online payment methods.

Scope of the Global Cross-Border Ecommerce Market

The study categorizes the cross-border e-commerce market based on platform, payment type, category type, and end-users at the regional and global levels.

By Category Type Outlook (Sales, USD Billion, 2017-2030)

• Consumer Electronics
• Food & Beverage
• Home Furnishing
• Apparel & Accessories
• Personal Care & Beauty
• Healthcare & Nutrition
• Footwear
• Others

By Platform Outlook (Sales, USD Billion, 2017-2030)

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Consumer-to-Consumer (C2C)

By Payment Type Outlook (Sales, USD Billion, 2017-2030)

• Credit/Debit Cards
• Digital Wallets
• Internet Banking

By End-Users Outlook (Sales, USD Billion, 2017-2030)

• Millennials
• Adults
• Senior Citizens
• Others

By Region Outlook (Sales, USD Billion, 2017-2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Northern Africa
  • Rest of MEA

B2C segment accounts for the largest market share during the forecast period by platform

Based on the platform, the market is bifurcated into B2B, B2C, and C2C. The B2C segment accounts for a larger share, around 80% global cross-border e-commerce market in 2021. B2C cross-border e-commerce has given companies access to new markets and helped save expenses, particularly for small and medium-sized businesses. Additionally, consumers could profit from having more options and from finding deals outside their home country where tariffs don't apply. Increased cross-border mergers and acquisitions across various industries are expected to fuel this growth, increasing demand for cross-border B2C e-commerce globally.

Asia Pacific is projected to account for the largest CAGR by Region

Based on the regions, the global cross-border e-commerce market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. Asia Pacific held the dominant position and contributed over 47.3% to the global cross-border e-commerce market in 2021. The Asia Pacific region's cross-border e-commerce market has larger development potential and is anticipated to overtake other markets to become the largest throughout the projected period. Increased disposable income, increased internet usage, and the emergence of cross-border e-commerce are all contributing to the significant growth of the Asia-Pacific e-commerce business. The Asia-Pacific region's e-commerce sector will be driven by the rising investment from well-known e-commerce companies like Alibaba, Amazon, and Walmart. To take advantage of the prospects brought about by the well-coordinated government policies and increased investment from market players, e-commerce enterprises focused on the most promising and developing markets, such as China and India.

Key Market Players in the Global Cross-Border Ecommerce Market

The cross-border e-commerce market is extremely cutthroat, and significant competitors in the sector are using tactics including product development, collaborations, acquisitions, agreements, and growth to bolster their market positions. Most sector businesses focus on growing their operations worldwide and cultivating long-lasting partnerships.

Major key players in the global cross-border e-commerce market are:

• Amazon.com Inc.
• Etsy
• eBay Inc.
• Alibaba Group
• Wish
• Veepee
• Cnova
• ASOS plc
• Fruugo
• JD.com, Inc.
• Apple
• Anchanto
• Shipping Cart
• SingPost
• Asia Commerce
• BoxMe
• PayPal
• DHL
• aCommerce

Recent Developments

• In June 2022, Pitney Bowes and Global-e, one of the top cross-border end-to-end platforms for brands and retailers, entered a legally binding agreement for the former to purchase the latter's Borderfree ecommerce solutions division. The acquisition is anticipated to improve Global-platform Global-e's for enterprise brands. Global-e and Pitney Bowes will collaborate internationally to provide e-commerce firms with new services.
• In June 2022, Access USA Shipping LLC, a global technology-driven platform that facilitates cross-border e-Commerce, was acquired by Aramex PJSC, a global provider of comprehensive logistics and transportation solutions. The purchase is consistent with Aramex's aim to broaden its international operations and to take advantage of the lucrative growth potential presented by a rapidly expanding global e-Commerce market.
• In November 2021, A technology-based cross-border e-commerce software solution for up-and-coming firms, Flow Commerce Inc., was purchased by Global-e. The acquisition is anticipated to improve Global-e’s capabilities and product line, giving it access to a larger target market of small businesses that aren't currently qualified to use Global-e’s services.

Key Issues Addressed

• What is the market size by various segmentation of the cross-border e-commerce by region and its respective countries?
• What are the customer buying behavior, key takeaways, and Porter's 5 forces of the cross-border e-commerce market?
• What are the key opportunities and trends for manufacturers involved in the cross-border e-commerce supply chain?
• What are the fundamental dynamics (drivers, restraints, opportunities, and challenges