Blind Assistive Technology Market 2024

Industry Size, Emerging Trends, Regions, Growth Insights, Opportunities, and Forecast By 2033

Blind Assistive Technology Market by Technology Type (Screen Readers, Braille Displays, Optical Character Recognition (OCR) Devices, Others), by Deployment (Software-Based Solutions, Hardware-Based Solutions), by Application, by End User, and by Region – Global Share and Forecast to 2033

Region: Global | Format: Word, PPT, Excel | Report Status: Ongoing

Description

According to the Market Statsville Group (MSG), the Global blind assistive technology Market is expected to grow at a considerable CAGR of 6.4% from 2024 to 2033.

The blind assistive technology market is involved in products and solutions that are available to people with poor eyesight or who are fully blind. This market spans across physical products that include hardware, software, services, and an application that seek to enable, address independence, and improve the living standards of people with blindness or low vision. Newer developments in the area of spoken communication, natural language understanding, and object recognition are making the so-called assistive technologies better and smarter. The upsurge in the employment of smartphones and tablets has called for the creation of even more ways we can get help via our mobile devices for almost everyone. Smart clothing and other IoT devices can assist a user in specific tasks or be synchronized with other smart items in the user’s vicinity. There is a trend of globalization and raising the awareness of people with disabilities, which led to demands to make new products, adding new features, and raising the quality of regulations.

Furthermore, technologies are getting specialized for the requirements and wants of the individual client, hence improving the efficiency of the client appraisal. Some of the assistive technologies are very costly; due to this, it becomes difficult for some individuals or organizations to acquire them. A study of the impact of assistive technology reported that assistance gained by using these gadgets depends on the ability of the user to go through some training in order to get acquainted with their use; this is a major drawback when it comes to the use of these technologies. Platform compatibility and integration with other technologies and systems may also present great concerns and developments. It is predicted that the assistance of blinds is set to experience a steady expansion with improvements in technology offering new products in the light of improved investment and the political influence on the enhancement of the availability of products for the disabled. The use of AI, better sensors, and better melding with other digital systems would improve the effectiveness and use of assistive devices, which would improve the freedom and quality of life of people with blinding conditions.

Definition of Blind Assistive Technology 

Blind assistive technology encompasses a wide range of tools and devices that aim to enhance the ease with which people with visual impairments, including those with blindness and low vision, can perform daily tasks as well as gain access to information. The technologies target enhancing the quality of life, ensuring independence, and accessing accessibility for people with visual disabilities. Blind assistive technology therefore encompasses a combination of hardware and software solutions that meet diverse needs ranging from reading and writing to navigation and communication.

 

Blind Assistive Technology Market Dynamics

Drivers: Advancements in AI and machine learning

The advent of AI and machine learning enables assistive technologies to improve on object recognition. Algorithms for computer vision have become more complex and enabled devices to identify diverse objects, texts, and landmarks in real-time. For instance, apps like Seeing AI and Aira work with AI to let users describe what is surrounding them, to read texts, or who people are and what objects are around them, which more benefits the orientation and even daily tasks. Datasets can be so large that those AI learning models could now differentiate and classify objects with much higher accuracy in complex and dynamic environments. Speech recognition systems powered by AI today better understand context and nuances, which makes the transcription and command recognition process more accurate. This is particularly helpful for those relying on voice commands for interacting with their devices. 

However, With better voice recognition, users can command most of the surrounding environment and aides more conveniently. For instance, smart home systems with AI can perform multiple voice commands at the same time. This makes management of home automation easier. Most AI algorithms can acquire information from the users’ behavior and preferences in the use of the assistive devices with time. For instance, a navigation app may decide to provide the user with more frequently used recommendations or routes based on the walking speed. Specifically, it is possible to get help that is relevant to the context since AI interprets situational context. For instance, in the case that a user is in a noisy environment, the AI can adapt strategies of its content delivery - either in volume or through the addition of illustrations, if possible. Technologies of the WeWALK Smart Cane apply artificial intelligence to deliver haptic feedback at the time when the cane identifies obstacles. All the proposed solutions contribute to the better identification of obstacles and increased accuracy of distance measurement, which in turn contributes to efficient navigation.

Challenges: Many assistive technologies can be expensive

The prices of blind assistive technology can be pretty dramatic depending on the type of equipment or software and the sophistication level and features. The cost of the technologies often determines how accessible or adopted they tend to be. Electronic braille displays, on the other hand, according to ReserchGate, can be as expensive as up to ten times, ranging between $2,000 to USD 10,000. A mid-range display, such as the BrailleNote Touch is going to cost anywhere from $5,000 and more. High-end with additional functionalities. It just depends on what number of braille cells, and how well it's built, and so on. Most screen readers are freeware or low costable software. NVDA (free) but JAWS or Job Access With Speech is pricey. Additionally, CCSEA has stipulated that the cost of a single-user license for JAWS is mainly between $900 and USD 1,200, exclusive of yearly fees paid for maintenance. 

Moreover, the International Journal of Design said that smart canes like the WeWALK Smart Cane using sensors and navigation devices cost $500 to USD 700. Wearable devices like smart glasses offering navigation features start at $1,000 to USD 3,000 depending on the technology and the brand. Applications for TTS vary in terms of price also. Freeware such as Balabolka could be free low-cost alternatives. Commercial choices include NaturalReader and Voice Dream Reader, priced between $50-200 USD. Professional-grade TTS engines that come with other applications come with those fees on top.
Scope of the Blind Assistive Technology Market

The study categorizes the blind assistive technology market based on technology type, deployment, application, and end-user area at the regional and global levels.

By Technology Type Outlook (Sales, USD Million, 2019-2033)

  • Screen Readers
  • Braille Displays
  • Optical Character Recognition (OCR) Devices
  • Navigation Aids
  • Wearable Technology
  • Braille Embossers

By Deployment Outlook (Sales, USD Million, 2019-2033)

  • Software-Based Solutions
  • Hardware-Based Solutions

By Application Outlook (Sales, USD Million, 2019-2033)

  • Daily Living Aids
  • Communication Aids
  • Educational Aids
  • Rehabilitation Aids

By End User Outlook (Sales, USD Million, 2019-2033)

  • Individuals
  • Institutions
  • Government and Non-Profit Organizations
  • Educational Institutions

By Region Outlook (Sales, USD Million, 2019-2033)

  • North America 
    • US
    • Canada
    • Mexico
  • Europe 
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • Rest of Europe
  • Asia Pacific 
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia & New Zealand
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Northern Africa
    • Rest of MEA

Daily Living Aids segment accounts for the largest market share by Application

Based on the application, daily living aids are technologies and tools meant to assist visually impaired people in handling their routine acts independently. The area is of importance as it involves equipment and software, which enhance the capability of visually impaired people to deal with their daily activities, movement in their environment, and the quality of life they enjoy. Smart canes are equipped with sensors and technology to help users detect obstacles, measure distance, and provide navigation assistance. Enhances mobility by providing haptic or auditory alerts for obstacles, improving navigation in complex environments. GPS systems designed for the visually impaired provide turn-by-turn navigation and auditory directions. It supports accurate navigation with products like Trekker Breeze and applications like Aira. Allows people to navigate outside, locates destinations, and encourages independence.

Additionally, an electronic braille display is also capable of presenting digital text in Braille so that a user reads directly from an appliance. Some of the well-known electronic braille models are BrailleNote Touch and Focus 40 Blue. They enable users to read content through digital means, to continue maintaining their braille literacy, and then to read and take notes using integrated technology. Screen readers are software applications that read out the text displayed on a computer or mobile device screen. Examples include JAWS (Job Access With Speech) and NVDA (NonVisual Desktop Access). Enables online access, supports online browsing, and allows the creation of documents. Electronic magnifiers, or CCTVs (Closed Circuit Televisions) enlarge printed text and images for people who have low vision. Examples include handheld magnifiers and desktop models like the Optelec Compact+. 

North America accounted for the largest market share by Region.

Based on the region, the North American market for blind assistive technology holds one of the largest and most advanced markets worldwide, mainly due to huge investment in R&D and superior technological adoption along with strong systems for visually impaired individuals. The region comprises the United States and Canada, where solid systems of health care and amiable education policies have created market areas for assistive technologies, plus there are strong advocates promoting disability rights. The U.S. is the largest segment of the North American market and accounts for significant expenditures for assistive technologies.
Government funding programs, efforts to make it accessible, and growing awareness of assistive technology support the growth of Canada's market. North America is in the lead when it comes to adding AI and machine learning into assistive technologies. Its innovations have captured improved object recognition, real-time navigation aids, and more tailor-made user experiences. For example, AI-based applications such as Seeing AI allow detailed descriptions of surroundings and text through which users will be able to navigate through and interact better with their surroundings.

 

Competitive Landscape: Blind Assistive Technology Market

The other tremendous competitor in the sector and surprisingly aggressive blind assistive technology market is making full use of various other strategies in the form of partnerships, product launches, acquisitions, agreements, and growth to consolidate their respective positions in the market. Most business sectors keep a concentrated focus on developing their operations globally and cultivating long-term partnerships.

Major players in the blind assistive technology market are:

  • Aira
  • OrCam Technologies
  • HumanWare
  • Freedom Scientific
  • Vispero
  • Seeing AI (Microsoft)
  • Be My Eyes
  • Sunu Band
  • HIMS Inc.
  • Braille Works
  • Tobii Dynavox
  • Enhanced Vision
  • Nippon Foundation
  • Iris Vision

 

Recent Development 

  • In May 2024, Apple announced new accessibility features coming later this year, including Eye Tracking, a way for users with physical disabilities to control iPad or iPhone with their eyes. Additionally, Music Haptics will offer a new way for users who are deaf or hard of hearing to experience music using the Taptic Engine in iPhone; Vocal Shortcuts will allow users to perform tasks by making a custom sound; Vehicle Motion Cues can help reduce motion sickness when using iPhone or iPad in a moving vehicle; and more accessibility features will come to visions.
  • In 2023, Microsoft’s Seeing AI app continues to evolve, using advanced machine learning algorithms to provide descriptions of scenes, recognize faces, and read text aloud. Recent updates have improved the app’s ability to handle diverse lighting conditions and recognize more complex visual elements.
     

Frequently Asked Questions

  • Key Issues Addressed
  • What is the market size and growth rate for different segmentations at a global, regional, & country level?
  • What is the customer buying behavior, key takeaways, and Porter's 5 forces of the market?
  • What are the key opportunities and trends for manufacturers involved in the supply chain?
  • What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
  • What and how regulations, schemes, patents, and policies are impacting the growth of the market?
  • How will existing companies adapt to the new change in technology?
  • The market player positioning, top winning strategies by years, company product developments, and launches will be?
  • How has COVID-19 impacted the demand and sales of in the market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
  • Who are the leading companies operating in the market? Also, who are the prominent startups that disrupt the market in coming years?
  • PUBLISHED ON: MARCH, 2024
  • BASE YEAR: 2023
  • FORECAST PERIOD: 2024-2033
  • STUDY PERIOD: 2019 - 2033
  • COMPANIES COVERED: 15
  • COUNTRIES COVERED: 24
  • NO OF PAGES: 286

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