Activated Filter Media (AFM) Market 2024

Industry Size, Emerging Trends, Regions, Growth Insights, Opportunities, and Forecast By 2033

Activated Filter Media (AFM) Market by Application (Swimming pools, Drinking water treatment, Wastewater treatment, Aquaculture, Industrial processes), by Grade (AFM Grade 1, AFM Grade 2, AFM Grade 3), by End-User Industry, and by Region – Global Share and Forecast to 2033

Region: Global | Format: Word, PPT, Excel | Report Status: Ongoing

Description

According to the Market Statsville Group (MSG), the Global Activated Filter Media (AFM) Market size is expected to reach USD 4,290.1 million by 2033, at a CAGR of 7.6% during the forecast period (2024 to 2033). 

The demand for more efficient water filtration solutions has shifted to a diversified range of industries, driving growth in the activated filter media (AFM) market. This is a super-efficient filtration media manufactured from recycled glass, far outperforming the traditional sand filters. Instant innovations in this genre are more specifically demanding within the industrial circles of municipal water treatment, aquaculture, swimming pools, and wastewater treatment, resulting from better filter performance coupled with long service life and easy maintenance. 

The market grows further due to strict regulatory standards related to the environment and water quality, which forces the need for sustainable and effective technologies of filtration. Several companies associated with the market actively invest funds into research and development under efficiency and cost-performance manufacturing. The filers by geography are led by Europe, while Asia-Pacific comes in with the most promising growth potential because of increasing urbanization and industrialization. With that being said, the AFM market as a whole is growing very well because of the industries seeking earnestly filtration and environment-friendly solutions. 

Definition of the Activated Filter Media (AFM)

Activated Filter Media is an efficient, environment-friendly filtration media, processed from recycled glass to act as a sand filter. It assures better performance by way of finer filtration, increased lifetime, and lesser biological fouling. AFM has broad uses for water treatment, including municipal water purification, aquaculture, swimming pools, and wastewater treatment, since it is efficient and eco-friendly.

Global Activated Filter Media (AFM) Market Dynamics

Drivers: Rising Demand for Clean Water    

One of the major drivers for the growth of the activated filter media market is the rising demand for clean water, especially due to growing concerns about water scarcity and contamination across the globe. Consecutive population growth, urbanization, and industrial activities put pressure on existing sources, hence the necessity for efficient systems of water purification. Traditional methods of filtration cannot address the challenges of water quality posed by modernization. As AFM can fulfill superior filtration by eliminating finer particles and biological fouling, it also provides greater longevity compared to traditional ones. 

Therefore, its apparent need for application in municipalities, industries, and private users looking for a trustworthy solution to treating water sustainably will lean towards this side. Climate change, similarly, will mean that there is an even greater drive towards innovative technologies that can avail safe and clean water. Along with this growing awareness of the problems comes the tremendous growth in demand for AFM and other advanced filtration media. 

Challenges: High Initial Cost 

The high upfront cost of the AFM systems acts as a major growth inhibitor. In comparison with traditional filtration methods, like sand or activated carbon filters, the AFM systems are much more efficient and sustainable but theoretically require a greater initial investment. The cost is higher due to advanced technology, superior material quality, and improved performance characteristics. This big upfront expenditure deters many potential users, especially in areas with low financial resources or where the operations are small in size. 

In this scenario, even when it has long-term advantages, saves money through durability, and lowers maintenance costs, AFM will not be adopted at all. Moreover, the budgetary pressure being faced by municipal and industrial water treatment projects will reach extreme levels, impacting drastically the adoption of AFM systems and therefore slowing market penetration for this superior filtration technology. 

Scope of the Global Activated Filter Media (AFM) Market 

The study categorizes the Activated Filter Media (AFM) market based on application, and grade at the regional and global levels.

By Application Outlook (Sales, USD Million, 2019-2033)

  • Swimming Pools and Spas
  • Drinking Water Treatment
  • Wastewater Treatment
  • Aquaculture
  • Industrial Water Treatment
  • Others

By Grade Outlook (Sales, USD Million, 2019-2033)

  • AFM Grade 1 (0.5mm to 1.0mm)
  • AFM Grade 2 (1.0mm to 2.0mm)
  • AFM Grade 3 (2.0mm to 6.0mm)

By End-User Industry Outlook (Sales, USD Million, 2019-2033)

  • Municipalities
  • Industrial
  • Commercial
  • Residential

By Region Outlook (Sales, USD Million, 2019-2033)

  • North America 
    • US
    • Canada
    • Mexico
  • Europe 
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • The rest of Europe
  • Asia Pacific 
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia & New Zealand
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Northern Africa
    • Rest of MEA

Drinking water segment accounts for the largest market share by application

Based on the application, the market is divided into swimming pools and spas, drinking water treatment, wastewater treatment, aquaculture, and industrial water treatment, and others. Drinking water treatment is the most debated dominant segment, and the fundamentals across the world call for efficient filtration solutions that will give out safe drinking water. AFM will thus be ideal in applications with high standards due to its superior simplification capability in eliminating very fine particles and organic contaminants. Further, with rising public health concerns and environmental sustainability, it will increase the demand for AFM in drinking water applications, since robust and effective technologies are needed for the purification process. The growing population, coupled with the challenge of deteriorating water quality, strengthens the immediate and short-term needs for advanced filtration solutions in drinking water treatment, thereby continuing to drive the adoption of AFM into this market segment.

Europe accounted for the largest market share by Region

Based on the regions, the global market of Activated Filter Media (AFM) has been segmented across North America, Europe, the Middle East & Africa, South America, and Asia-Pacific. Europe holds the largest share in the global activated filter media market, owing to several factors such as stringent environmental legislation and high water quality standards that power demand for advanced filtration technologies like AFM across various sectors, from municipal water treatment and industrial applications to recreational facilities. 

In addition, as the European commitment to the cause of sustainability and environmental protection, steering the application of environment-friendly solutions. AFM is made from recycled glass. A continuous investment in R&D facilitates innovation in filtration technology to enhance AFM systems in terms of performance and efficiency. Additionally, the well-planned infrastructure of this region, coupled with proactive initiatives regarding water scarcity and contamination, provides a perfect backdrop for the mass adoption of AFM. These various factors provide an ideal setting for the market growth of AFM in Europe, hence placing it to be one of the pioneering markets in the adoption and fostering of technologies related to water treatment. 

Competitive Landscape: Global Activated Filter Media (AFM) Market 

The Activated Filter Media market, in the global platform, is showing a fiercely competitive landscape as the players are almost always thinking alike on innovation and sustainability. The major players develop advanced filtration solutions to meet the stricter water quality regulations. Overall, driven by technological innovations, pressing environmental concerns, and fruitful demand from the Municipal, Industrial, and Recreational sectors for efficient Water treatment, the scene tends to create dynamic competition for the Manufacturers/Suppliers community.

Major players in the global Activated Filter Media (AFM) market are: 

  • Dryden Aqua Ltd. 
  • Certikin
  • Davey Water Products 
  • CECO Environmental
  • Fresh By Design
  • Xylem Inc. 
  • Green Dot Ltd.
  • Filternox 
  • Geoquip Water Solutions 
  • Anhui Tiansheng New Materials Co., Ltd.
  • Technomax 
  • Other Major Players

Recent Developments 

  • In October 2023, Dryden Aqua is launching in the UK the new generation of their AFM Activated Filter Media: AFM ng. This new activation process confers on its "hydrophobic" properties to filter efficiently for organics and microplastics from the water and increase performance: a new certified filtration rate of 1 micron. Tested and certified by independent laboratory IFTS, which makes it the highest-performing filter media available in the market.

Frequently Asked Questions

  • Key Issues Addressed
  • What is the market size and growth rate for different segmentations at a global, regional, & country level?
  • What is the customer buying behavior, key takeaways, and Porter's 5 forces of the market?
  • What are the key opportunities and trends for manufacturers involved in the supply chain?
  • What are the fundamental dynamics (drivers, restraints, opportunities, and challenges) of the market?
  • What and how regulations, schemes, patents, and policies are impacting the growth of the market?
  • How will existing companies adapt to the new change in technology?
  • The market player positioning, top winning strategies by years, company product developments, and launches will be?
  • How has COVID-19 impacted the demand and sales of in the market? Also, the expected BPS drop or rise count of the market and market predicted recovery period.
  • Who are the leading companies operating in the market? Also, who are the prominent startups that disrupt the market in coming years?
  • PUBLISHED ON: MARCH, 2024
  • BASE YEAR: 2023
  • FORECAST PERIOD: 2024-2033
  • STUDY PERIOD: 2019 - 2033
  • COMPANIES COVERED: 15
  • COUNTRIES COVERED: 24
  • NO OF PAGES: 288

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