According to the Market Statsville Group (MSG), the global 3D animation market size is expected to grow from USD 15,740.42 million in 2022 to USD 54,218.45 million by 2033, growing at a CAGR of 11.9% from 2023 to 2033. Visual effects technology is increasingly and being used in movies and films. Viewers seek realistic-looking visuals and videos, as well as new technology that offer realistic images. Apart from movies, there is a surge in demand for 3D mobile applications and games. The increased demand for 3D technologies has resulted from viewers' gaming experiences. The evolution of 3D stereoscopic gaming using 3D animation technology is also a driving force in this business. On the other hand, the easy access to open-source 3D software and some related piracy risks. Piracy adversely leads to revenue loss for the animation sector and also damages the company’s brand image; thus, inhibiting the market growth over the forecasting period.
Moreover, Recent technological advancements in 3D animation software have fueled the growth of the High-Definition (HD) videos to create a graphic illustration of the working of individual parts that are anticipated to be the key factors propelling the market growth.
3-D animation software is a sort of computer graphics program that allows a user to create, design, and produce 3-D images and animations. Within a three-dimensional scope, it provides for the visualization, design, and control of any object, environment, or graphical element. Computer-aided design (CAD) applications and animation packages are included in this software. It is based on the geometric notion, in which each created element is assigned to one of three axes: X for width, Y for length, and Z for depth.
The process of animating things that appear in three dimensions is known as 3D Animation. These animated graphics, like real items, can be rotated and moved. Three types of 3D animation exist 3D video and film, interactive 3D, and virtual reality 3D. It is popular in games and virtual reality. Some of the fields where 3D animation is used include educational medical videos, police and military use, architectural & design concepts, character animations for commercials, TV, and movies.
The year 2020 had witnessed a global health and economic crisis due to the COVID-19 pandemic. Various sectors witnessed a sharp decline in their operations and overall profit margins. Employees were forced to do work from home, factories were closed, traveling restrictions, closure of international borders, all such has negatively affected the rotation of the economy at the global level. Moreover, the global lockdown implemented by the government of various economies to manage the COVID-19 effectively has further squeezed the growth of various markets.
However, the 3D-animation market has witnessed growth during the pandemic as there was a surge in demand from the medical industry during the COVID-19 pandemic for the design of biomedical devices such as scanners, ventilators, tubing, respirators, and accessories for main machines, and other apparatus. In addition, its demand has also surged as it was highly employed in the media and entertainment industry due to the growing trend of watching online content on OTT platforms such as Netflix, Amazon Prime, and Disney Hotstar.
3D animation has become an intrinsic part of the gaming and entertainment industry in all varieties. It is a huge global industry and evolving at a fast pace. 3D animation promises an exciting career scope, for there is more demand than supply of 3D animation experts. It takes gaming and watching movies to a whole different level. The introduction of 3D animation in mobile phones for the development of 3D mobile applications and games is one of the major factors driving demand for 3D animation and directly driving the market's growth.
Moreover, the companies such as Newtek Inc., Adobe Inc., NVIDIA Corp., and Autodesk Inc. continue to focus on 3D animation technologies for mobile applications and gaming benefits. These rapid developments in simulation technology allow potential customers to get a more realistic feel and comprehensive visualization. The demand for 3D animation increases with the demand for 3D visualization, increasing acceptance of visual effects technology (VFX) in movies, 3D mobile applications, and 3D gaming. These factors fuel the market growth over the forecasting period.
The one that needs more attention is the easy access to open-source 3D software and some related piracy risks. Piracy adversely leads to revenue loss for the animation sector and damages the company’s brand image; thus, inhibiting the market growth.
Open-source software refers to software released under a license. The copyright holder grants users the rights for using, studying, changing, and distributing the software and its source code to anyone and for any purpose. While many users utilize this easy access to spot defects and improve the program, many of the other users use this privilege to exploit the product’s vulnerabilities and create bugs that can infect hardware and steal identities, which is a significant threat to the market’s growth.
Another disadvantage of the open-source software is the reliability issue. When an issue arises in the software, it is easy to turn to the support team to help resolve the issue. However, in the case of open-source software, it is not always guaranteed. This makes the open-source 3D animation software less reliable, which poses a threat to the market's growth.
Recent technological advancements in 3D animation software have fuelled the growth of the High-Definition (HD) videos to create a graphic illustration of the working of individual parts that are anticipated to be the key factors propelling the market growth. VFX (Visual Effects) is also in demand by moviegoers. The demand for animation and VFX content has powered immersive experiences, with exponential growth in virtual reality and augmented reality technology. The growth of the AR and VR sectors directly drives the market’s growth.
The adoption of AI, VR, and AR by the 3D animation software can create highly efficient software to cater to customers' increasing demand. In the past few years, deep learning has increased the scope of 3D animation, making it more accessible. As AR continues to achieve technological advancements, it also plays a positive role in 3D animation. It has brought a paradigm shift in the mode of communication and medium of expression. Among other things, AR is turning out to be an extremely fixing tool in communication that bridges virtual reality (VR) and the real world. For instance, at the company Scanta, 3D avatars are being used to understand and react to voice commands in real-time using machine learning. These advancements and further integration of advanced technologies such as AI, VR, and AR create opportunities for the 3D animation software market.
The study categorizes the 3D animation market based on technology, product, application, and end user area at the regional and global levels.
Based on the technology, the market is divided into 3d modelling, motion graphics, 3d rendering, visual effects and others. The 3d modelling segment is expected to dominate the market share in 2022 in the global 3D animation market. The 3d modelling segment currently dominates the market share in the 3D animation market. The process of producing objects in 3D software is known as 3D modelling. These items are constructed as 3D natural elements based on previously planned or real-world perceptions. Animation is about movement, and to portray the movement, objects must be crippled. The 3D modelling method generates a fully animated digital object, which is necessary for animation and special effects. 3D models with extra dimensions can transform viewers' perspectives of what they're viewing in seconds, as well as aid designers and end-users recognize space needs and increase drawing productivity and accuracy. These reasons have boosted this segment growth over the period of time.
Based on the regions, the global 3D animation market has been segmented across Europe, North America, the Middle East & Africa, Asia-Pacific, and South America. North America is projected to account for the highest market share in 2022. This may be due to the presence of a few significant clients in the United States, such as Fox Studio, Disney, and Nickelodeon, as well as the widespread usage of 3D animation technology and increased R&D expenditure by regional industry leaders. At the same time, the emergence of big animation studios in the west, as well as the expanding production of 3D animated games, promises tremendous growth for the North America market. Furthermore, the use of 3D animation in the healthcare business to help medical students and practitioners get medical training is fueling market expansion.
The 3D animation market is a significant competitor, and extremely cutthroat in the sector are using strategies including product launches, partnerships, acquisitions, agreements, and growth to enhance their market positions. Most sector businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.
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